Boutique Marketing & Merchandising Blog - Wholesale Fashion Square

20 Jun

Unique Jewelry to Buy for Your Business: Helpful Tips - WFS

If your business resells jewelry and other products, you must know how to get the biggest bang when finding unique pieces. You’ve got to get quality jewelry that stands out and attracts customers. Whether your customers are shopping for themselves or someone else, you must provide them with options in various categories. Plus, the jewelry you sell must align with your brand and complement any other products you sell. Buying jewelry does not have to be stressful, however. You can have fun picking out great items for your target customers. Below are some helpful tips for finding unique jewelry for your business. Follow the Trends This year several trends are at the forefront of the jewelry industry. One is layering or stacking jewelry,...

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6 Jun

Wholesale Clothing for Boutiques: All the Styles to Stock

by SMG Admin

Retail

Wholesale Clothing for Boutiques: All the Styles to Stock - WFS

Why buy wholesale clothing for boutiques? Imagine your customers entering your shop. What is the expression on their face as they look around at your displays and how you feature products? One way to ensure smiles on your customers' faces is to stock clothing and accessories that match their lifestyles and spending habits. Unfortunately, you can't simply go out and buy clothing from your favorite designers and show them off using trendy displays. Your customers will be happy, but you will feel stressors like the budget, inventory, storage, returns, overages, etc. There is a way to make customers happy that will also make you happy. Use a wholesale fashion clothing supplier for all your boutique needs. Why Buy Wholesale Clothing for Boutiques? Wholesale...

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16 May

Jewelry Packaging Ideas for Small Businesses and What to Stock

by SMG Admin

Retail

Jewelry Packaging Ideas for Small Businesses - WFS

The jewelry you sell in your fashion boutique is more than decoration for various parts of the body. Jewelry has a purpose, like boosting confidence, completing an outfit, and showing off your customer’s personalities. It helps them stand out in a crowd and is a great way to accentuate your features. For some, jewelry has meaningful value, like a family heirloom handed down through generations or a sentimental piece from a romantic partner. For others, jewelry is a good investment or an easy way to upgrade an outfit. Having the right jewelry for sale in your boutique is an easy way to increase revenue. One way to further increase sales for even higher profit margins involves jewelry packaging. What is Jewelry Packaging? Jewelry packaging...

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3 May

Improve Inventory Turnover: How a Quality Wholesale Supplier Can Help

by SMG Admin

Retail

Improve Inventory Turnover: How a Quality Wholesale Supplier Can Help - WFS

Inventory refers to any product ready to be sold in your boutique. At least thirteen inventories exist, including raw materials, components, work in progress, and finished goods. There is also excess inventory, packaging materials, maintenance, repair, and operating supplies. As a business owner, you must know how to buy the inventory your customers will buy in the right quantities to avoid overstocking and missing out on sales. It’s not as simple as people may think. However, there is a formula you can use to help, such as inventory turnover. What Is Inventory Turnover? Inventory turnover is the number of times inventory has sold in a year, quarter, or month. Also called the stock turn, you can calculate it by taking the cost of...

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17 Apr

Your Guide to Selling Jewelry: Why Buying Wholesale is Key

by SMG Admin

Buying

American jewelry store sales have been over $32 billion in the last few years. Reports state that more than 52,300 jewelry stores in the United States contribute to the global market of around $300 billion. Statistics like these make it easy to see that selling jewelry in your boutique may be worth investigating. Deciding to sell jewelry is a small first step, followed by numerous others that create a successful venture. Below is a brief guide to selling jewelry in your boutique. These tips will help you pick the right jewelry to sell in your boutique. Jewelry Niche When it comes to selling jewelry, you must figure out your jewelry niche, a specialized section of the jewelry market. To find your niche, you...

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5 Apr

Cute Outfits For Women: Boutique Wholesale Spring Clothing Edition

by SMG Admin

Buying, Retail

Cute Outfits for Women: Boutique Wholesale Spring Clothing - WFS

Finally, Spring is here, and customers are ready to transition from bulky winter clothing to cute Spring outfits. When you think Spring, adjectives like fresh, renewed, and vibrant come to mind. This is exactly how your customer wants to feel in their clothes. As a boutique owner, you can help them look and feel their best this Spring. Below is a guideline on buying wholesale spring clothing for women. Cute Outfits For Women Clothing trends include warmer clothing for those early Spring days with cooler days and nights. Clothes must transition quickly to warmer times and eventually into Summer. Depending on what part of the country you live in, you may experience freezing temperatures one night, and two days later, warm weather arrives,...

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20 Mar

Purchasing Inventory For Your Wholesale Clothing Boutique

by SMG Admin

Buying, Retail

Purchasing Inventory For Your Wholesale Clothing Boutique - WFS

When you shop for inventory for your boutique, you try to find trendy, high-quality clothing and accessories for a discount. You need to find a reliable company that provides excellent customer service. You can have this and much more with the right wholesale supplier. But how do you find the right wholesaler for your boutique? It takes a little bit of effort on your part, but the results are well worth it. Below are tips and best practices when purchasing inventory for your wholesale clothing boutique. Find a Wholesale Supplier in Your Niche Your fashion niche is the target customer for which you purchase inventory. You must know your customer. What do they want? Which clothing sizes will meet their needs? Think back...

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7 Mar

Affordable Elegance For Shoppers: Wholesale Jewelry Sets

by SMG Admin

Retail

Affordable Elegance For Shoppers: Wholesale Jewelry Sets - WFS

Jewelry sets consist of two or more pieces of jewelry that can be worn together or separately. Sets often include a necklace, earrings, bracelet, or brooch that can be easily coordinated with each other and multiple outfits. Jewelry sets are big sellers in fashion boutiques because they are versatile and offer benefits, such as simplifying the "what to wear" dilemma. Matching sets can be a focal point or an accent piece. They can be used to dress up or down an outfit, making it easy to transition between casual, professional, and formal. Saving time is always a plus for customers. If they can purchase jewelry sets in your boutique, they will spend less time searching for matching pieces. Plus, jewelry sets make...

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13 Feb

Loose Fitting Dresses: Grab These Wholesale Clothes Now

by SMG Admin

Buying

Trending Loose Fitting Dresses: Grab These Wholesale Clothes Now - WFS

Fashion involves several different factors, including psychology. Yes, your emotions are one reason you choose certain clothes to wear. Clothes can also change our moods. If you've ever felt blue, but after putting on a fabulous outfit, your mood lifts, you know it's true. It has been proven that buying new clothes and accessories causes a boost in dopamine and other feel-good chemicals in the brain. That's why they call it "retail therapy." When you hear the words oversized, baggy, relaxed, casual, bohemian, and easy-going to describe a dress, you may not think it will boost your mood, but it can. Loose fitting dresses are all the rage today. It's a trend everyone can enjoy. That does not mean every person...

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1 Feb

Incorporate Wholesale Jewelry Into Your Customer’s Mardi Gras Outfits

by SMG Admin

Buying

Incorporate Wholesale Jewelry Into Your Customer’s Mardi Gras Outfits - WFS

If your customers celebrate Mardi Gras, like millions of others around the globe, you know that the party begins on Fat Tuesday or the day before Ash Wednesday. For some, Mardi Gras is one day; for others, it is several weeks of parades, parties, and celebrations. What your customers wear to a Mardi Gras event is important. It shows their personality, passion, and commitment. Those wearing elaborate costumes, colorful wigs, purple and gold beads, and sky-high platforms are all in. Most people are only partially committed. They want to join the fun but can only do so for a short while before returning to work or home responsibilities. For the occasional Mardi Gras patrons, it’s essential to incorporate the right jewelry pieces...

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