17 Oct

3 Fall Prints To Try In Your Boutique

As fall gets into full swing, why not try some new seasonal looks in your boutique? Some new patterns and styles are hitting the runways and creeping their way to fashion starlets around the world – making them perfect additions to your boutique. Check out these must-have prints of autumn, which are sure to inspire your customers to dress their very best. Animal Animal prints are back in a big way. From the occasional zebra stripes to hardcore tiger and leopard styles, your customers will be begging for these patterns all season. Animals prints can be paired in a high-end look or kept casual – anything goes. These prints, as bold as they are, are the ideal neutral that can suit virtually...
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6 Oct

Fall 2018 Wedding Style Guide

Be the Best-Dressed Guest in These Show-Stopping Styles With a backdrop of colorful leaves and crisp air, autumn is a beautiful time to say “I do.” As fall gets underway, you might find yourself swimming in Save the Dates—and in need of a serious closet overhaul to look your best at each and every event! Luckily, some of this season’s hottest trends are perfect picks for fall wedding attire (and they’ll stand out on your Instagram feed, too). Whether you’re attending a glitzy black tie affair or simple backyard nuptials, try out these looks to earn yourself a place on the Best Dressed Guests list.   1. All-Over Lace: Offering up tons of texture with a feminine edge, lace is a time-tested...
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20 Sep

8 Autumn Essentials You Need in Your Store

Stock up for fall with these essentials!   The days are shrinking. The nights are growing cooler. You know that this can only mean one thing: fall is almost here. And with summer winding down quickly, now is the time to do your shopping and buying for autumn clothing. The trends will come and go, but style staples are for easy pairing, balancing outfits, and reaching for when you just don't know what to wear that day. Here are eight go-to essentials you need in your inventory.   1. Beanies We recommend carrying a variety or at least two silhouettes of beanies: chic, French-inspired beret knits in black and slouchy, perfect-for-hipsters beanies in fun colors. 2. Infinity scarves If you don't know what an infinity scarf is,...
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6 Sep

Branding 102: Creating Brand Awareness With Social Media

Try these expert tips for building your brand! In today's digital, fast-paced, phone-driven world, social media is king when it comes to advertising, creating buzz around your products and building a brand. Whether it's your newest batch of autumn accessories or a single pair of winter boots you think people will love to wear, parts of your inventory can be seen through social media channels. Whether your store hasn't opened its doors or you're a boutique-owning fashion veteran hoping to entice new customers, we've got 5 tips to boost your brand awareness through social media channels. 1. Send products to Instagram or YouTube influencers If you don't have a lot of followers yet on your social media channels, having influencers try out, review and endorse your product is a...
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30 Aug

3 Surprising Print Trends of 2018 & How to Wear Them

Try These New Patterns to Freshen Your Look! Plaids, polka dots and stripes every which way — some patterns are always in style but don't excite and delight trendy shoppers. We've chosen our three favorite , not-so-boring patterns we're seeing on the runway this year and giving you some styling pointers. Nature-Inspired It's more than just florals and tropical palms. A trend you'll see in tail-end of 2018 is nature-inspired patterns -- think mushrooms, 3D prints that look like the forest floor, leaf skeletons and limb-like fractals. You'll see them in every tone imaginable, not just colors you'd find in nature. Because these looks can often be surprising and unique, we recommend styling them with neutral colors, simple silhouettes and under layers, like chambray or even a tan trench...
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21 Aug

Marketing Spotlight: Radio Spots & Snail Mail

Radio Spots & Snail Mail Radio isn't dead yet — and we all know snail mail isn't either. Getting the news out into the world about your upcoming deals, promotions, new locations, etc. via radio and mail is a simple, cost-effective way of marketing your brand to new and existing customers. Peruse these tips on creating your very own radio and mail campaigns. Radio is still relevant Marketing your store can benefit from a 30- or 60-second radio spot because you know you're getting to local customers — and a return on your investment. A Nielsen Catalina Solutions radio effectiveness study found that each dollar of ad spend generated an average sales return of $6 from the listeners in the 28 days after...
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16 Aug

Shop Our New Smaller Bundles

Choose the Right Package for Your Boutique!   Calling all boutique owners! Here at Wholesale Fashion Square, we have some exciting news to announce! A new way to buy our wholesale products has arrived. Now, our customers can buy our same great selection of heavily-discounted clothes for their boutiques, but in smaller, three-item bundles. These smaller bundles offer boutique owners the opportunity to buy items in groups of three instead of the regular groups of six, giving our customers even more flexibility in the way they handle purchases for their stores and run their businesses. We want our customers to be able to buy our quality pieces with as little risk as possible. These new bundles will not only let owners try out...
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14 Aug

Branding 101: How to Start Building Your Online Store’s Brand

Store Branding Developing your brand is key in winning and maintaining repeat customers. It's how a customer can see an Instagram post or logo and instantly recognize that it's your store. Keep scrolling for 5 simple ways to start and grow your online shop's brand. 1. What even is branding? Whether you notice it or not, the products you buy all have a unique brand. The paper towels, bread and even your basic white socks all were created by branding or marketing professionals who planned every aspect of the products they launched. To dive a little deeper, branding includes a person's viewpoint of a service, company, products, etc. Brands change. Brands are tarnished or admired. Creating a unique, defined brand will mean your customers...
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7 Aug

Selling Your Products on Instagram

Instagram Selling Yes, you read that right! If you plan to sell your goods online as well as in a brick-and-mortar store — and don't want to build a whole website dedicated to online transactions — using Instagram is the way to go. Intrigued? Start selling your products on Instagram in just 3 easy steps. 1. Set up an Instagram business account The first rule of Instagram e-commerce is to not use your personal account to post products! Using your personal account is a major no-no because it instantly drains your credibility and trust with potential shoppers. After you make a new account for your business with a memorable and relevant name, navigate to your profile and click the gear icon in the top right...
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