10 Apr

5 Ways to Boost Your Boutique’s Instagram Presence

Boost your Boutique's Instagram
In the age of ever-changing algorithms, competitive paid advertising, and celebrity influencers, it can feel more challenging than ever to establish an impactful social media presence. Maintaining social media accounts for your boutique is a major investment of time—and often money—so you want to make sure your efforts really count. For many boutique owners, Instagram is the most powerful platform for connecting with customers, building a distinctive brand image, and driving sales. Here are five ways you can give your Instagram account a boost without blowing your boutique’s marketing budget.   Partner with Influencers: If you’ve ever seen a sponsored post from a major celebrity, you know the power of an Instagram partnership. While big-name influencers like Kim Kardashian are...
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1 Apr

6 Essential Items for a Spring Capsule Wardrobe

Essentials for a Spring Capsule Wardrobe
Do you ever find yourself staring into your closet, simultaneously overwhelmed by your options and certain that you have nothing to wear? A more expertly curated collection of clothing might be the answer to any wardrobe woes you experience when choosing your outfit each day—enter the capsule! The concept of the capsule wardrobe was developed in the 1970s by London boutique owner Susie Faux. Essentially, a capsule clothing collection starts with a small number of timeless items—like versatile pants, skirts, and outerwear—that gets augmented each season by fresh statement pieces and accessories. Ideally, the pieces in a capsule collection should all mix and match, so you can create lots of outfits with a relatively low number of items. A capsule wardrobe...
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27 Mar

5 Creative Perks for Customer Loyalty Programs

5 Creative Perks for Customer Loyalty Programs
How do you make sure shoppers keep coming back to your boutique? Building a loyal customer base starts with great products. But recent reports from retail industry insiders show that customer expectations for their entire shopping experience are higher than ever. A successful business is no longer only about great product—it’s about a thoughtful, positive experience that seamlessly extends from your website to your packaging to your customer service team. Coupled with the fact that online retail has made shoppers more price-conscious than before, it’s harder than ever to build long-lasting relationships with your customers. Enter the loyalty program. Loyalty programs are a great way to thank your customers for their business and make them feel valuable, essential parts of creating an...
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21 Mar

Our Spring Break Fashion Checklist

Essentials for a Spring Capsule Wardrobe
The sun is shining, birds are singing, temperatures are climbing—all signs point toward spring and that means one thing: spring break! If there’s a tropical getaway in your future this season, a new warm weather wardrobe is likely on your mind. With poolside afternoons and fruity cocktails on the horizon, we’ve created our essential packing list for a spectacular spring break. The Perfect Carry-On: No one likes to start out their vacation by jamming their clothes into a too-small overnight bag, or being forced to gate check that oversized roll-aboard before you even make it onto the plane. Successful packing starts with the right luggage! Double-check those TSA carry-on measurements when selecting your spring break bag, then try rolling your clothes...
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13 Mar

5 Unexpected Factors That Set Your Boutique Apart

Boost your Boutique's Instagram
For any boutique owner, one of the biggest challenges you face as you grow your business is setting your brand apart. That starts with your style, of course; a unique perspective on fashion and a powerful understanding of the latest trends is essential to success as a boutique owner. But there’s more to the customer interaction than just your merchandise. When customers step into your store, they should have a one-of-a-kind experience that differentiates your brand and seals it into their memory using all of the senses. Here are five unexpected (and surprisingly simple!) ways you can make your store stand out.   A Signature Scent: Did you know that scent is an incredibly important factor in building memories? The olfactory system...
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6 Mar

5 Essential Social Media Metrics for Boutique Owners

As you build an online presence for your boutique, you might find it challenging to track the overall value and impact of social media for your brand. The social media space is constantly changing, with new networks and shifting algorithms making it difficult to keep your online presence cutting edge. This is especially true if you’re a small business without a dedicated social media manager or support from an advertising agency. To track the success of your social media campaigns, you can use a variety of metrics known as KPIs (Key Performance Indicators). As your business grows, you’ll dig deeper into social media and discover that there are countless KPIs to consider. If you’re just starting to build an online following...
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28 Feb

Oscar-Worthy Style: Red Carpet Trends to Try in Your Closet

Hollywood’s most glamorous night was just on Sunday, February 24! That means the industry’s biggest stars have been stepping out on the red carpet for the busy season of awards ceremonies. We’ve sifted through countless photos to find the key trends for 2019 red carpet style, and today we’re here to talk about how those trends can work in your own wardrobe. Read on for five of our favorites, from dramatic color stories to a dash of sparkle. Red Alert: One of the splashiest awards show trends this year drew inspiration from the red carpet itself—stars turned out in vivid shades of red at both the SAG Awards and the Golden Globes. Danai Gurira looked red hot in Rodarte at the...
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20 Feb

The Wardrobe Essentials to Update This Winter

If you’re anything like us, you’ve probably turned a critical eye toward the contents of your wardrobe when stuck at home on a snowy winter day. While you’re in the midst of a closet clean out, it might seem counterintuitive to think about what you can add to your clothing collection. However, you might notice a few gaps in your wardrobe as you select items to donate or toss. With end-of-season sales and new spring items popping up in stores, midwinter is the perfect time to think about replacing some staple pieces in your clothing arsenal. Here are six items we’re planning to refresh with updated options in the coming months. Sweaters: Now that we’re deep into sweater season, you might...
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6 Feb

Shop Stylishly: Our Best Techniques for Next-Level Visual Merchandising

When it comes to welcoming new shoppers to your boutique, there’s no substitute for a stellar first impression. If your store looks fresh, creative, and well organized, customers are more likely to feel inspired by your product—and start planning their return trips! By contrast, a space that’s cluttered and chaotic will cut any shopper’s visit short. All of this means that a strong visual merchandising strategy is essential for creating a successful boutique; here are five tips for taking the look of your store to the next level. Create Welcoming Windows: Creative windows are key to the brand image of many large retailers—think about the elaborate concepts at Anthropologie, or the holiday season displays along Fifth Avenue. For many shoppers, a...
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31 Jan

5 Looks You’ll Love for Valentine’s Day

Now that the holiday season has come to a close and we’ve officially wrapped up 2018, it’s time to look ahead to the next cause for celebration: Valentine’s Day! Whether you’re happily committed or a super-cool single lady, there’s lots to love about this midwinter holiday. One thing that always excites us about Valentine’s Day is the chance to pick out a new outfit for the occasion! You might be planning a red-hot date or an evening at home with the girls and a few of your favorite rom-coms—no matter what V-Day has in store, we’ve got the perfect outfit inspiration.   Date Night: Let’s start with a Valentine’s Day classic: a good old-fashioned dinner date. If you and your sweetheart are...
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