4 Jan

5 Boutique Decorating Ideas for Spring Clothing and Jewelry

5 Boutique Decorating Ideas for Spring Clothing and Jewelry - WFS
For most people, Spring starts in late March or April. For boutique owners, you must start thinking of Spring clothing and accessories in late January or February. While people are celebrating Valentine’s Day, you are prepping for a new season of products. Outside you may be dealing with cold weather issues, but inside, the mood is focused on freshness, renewal, and transition to warmer days. Planning for Spring also means thinking about decorating and displaying your spring clothing and jewelry. Below are 5 Spring boutique decorating ideas to help you impress your customers. Say Goodbye to Old Boutique Decorating Ideas Before decorating for Spring, you must clear out winter merchandise. If you can return items to your wholesaler and exchange them for...
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27 Dec

Standout Wholesale Clothes to Style Your Fashion Mannequin Like an Expert

Wholesale Clothes to Style Your Fashion Mannequin Like an Expert - WFS
A long time ago, mannequins described human models showcasing clothes in a fashion show. Today, mannequins are human-like figures used by retailers to display clothing and accessories. Some people refer to mannequins as “Judy” for females and “James” for males. Whether you call them dolls, dummies, forms, or figures, you need them in your boutique. Research shows clothes sell 70% better worn on a mannequin than those hanging on a rack. The Purpose of Mannequins Mannequins are like your silent sales representatives. How you style them can turn window shoppers into customers. They attract, influence, and up-sell customers, which can lead to higher profits for your store. It would be rare for a customer to shop with a personal stylist. Since many customers do...
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7 Nov

7 Retail Checkout Counter Ideas That Your Customers Will Notice

7 Retail Checkout Counter Ideas That Your Customers Will Notice - WFS
The customer checkout experience at a boutique is crucial to the success of your business. Not only is the checkout one of the last impressions your customers will have, but it's an opportunity to make a sale. Read on for retail checkout counter ideas that will grab your customer's attention. Ever had a day in the boutique when every customer in the store decides to check out at the same time? They stand there, one behind the other, staring directly at you, some a little more intensely than others. Occasionally they may look around the store, like when you catch them giving you the evil eye. There are many ways to keep customers happy and distracted while waiting in line at the...
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5 Oct

Include These Fall Fashion Colors in Your Boutique

Include These Fall Fashion Colors in Your Boutique - WFS
Pantone is considered the universal language of color for designers, brands, and manufacturers. Here's a guide on incorporating Pantone's 2022/2023 fall fashion colors into your boutique. What comes to mind when you see "Martini Olive"? How about "Orange Tiger," "Lava Falls," "Amazon," and "Rose Violet"? We get it if you want to order a drink in a volcanic jungle while hanging with an orange tiger. If vibrant colors come to mind, we get it even more. The Pantone Color Institute reports these colors are the colors for this Fall. Along with the ones listed, they also recommend colors such as "Midnight," "Arctic Wolf," "Autumn Blonde," "Polar Night," "Loden Frost," "Chiseled Stone," "Caramel Café," "Samoan Sun," Waterspout," and "nosegay." Think about your customers. They...
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28 Sep

Product Sourcing for Retail: Why Finding a Quality Wholesale Vendor is Key

Product Sourcing for Retail: Finding a Quality Wholesale Vendor - WFS
Product sourcing for retail can be overwhelming. Where do you start and what's the best plan of action? Here are helpful tips. Finding products to sell in your retail business is much easier than finding products that will sell. Some reports suggest having a sourcing strategy that involves determining what products you need, market research, finding the right vendors, testing product quality, contract creation, and inventory planning. When sourcing products, you must purchase for your customer, not yourself. Fortunately, whenever a customer enters your store, you can gather information to help you choose the right products. Customer behaviors give you great insight into their preferences. You can learn a lot from what customers buy or don’t buy. Find a way to keep track of...
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7 Sep

The Types of Fall Wholesale Clothing to Stock This Fall

The Types of Fall Wholesale Clothing to Stock This Fall - WFS
It's that time to check out the latest fall wholesale clothing trends. Here's a helpful guide. Fall is almost here. You can tell by the unpredictable weather patterns. One day you are rocking your mini-dress and strappy sandals; the next, you must wear jeans layered with tees and sweaters. Fall seems to bring about excitement, especially when shopping for new clothes. If you own a clothing boutique, you can capitalize on this excitement by stocking high-quality yet affordable clothes for your customers. When planning to purchase Fall wholesale clothing, take time to think like your customers. What activities will they participate in this Fall? Do they need clothes for work, school, working out, play, or all the above? What are their personalities...
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24 Aug

Wholesale Quality Jewelry Styles: Find What Your Customers Want

Wholesale Quality Jewelry Styles: Find What Your Customers Want - WFS
Finding wholesale quality jewelry styles is key to growing your business. Here are helpful tips to keep in mind. Revenues in the jewelry industry are over 55 billion today and are expected to grow yearly. Your boutique can be a successful jewelry retailer if you implement specific steps. One of the most important is to find what your customers want. Below are tips that have proven to help other retailers succeed in selling wholesale jewelry. Define Your Jewelry Brand Successful jewelry retailers understand their brand and how it translates into the jewelry market. You likely won't see high-end wedding jewelry retailers selling athletic jewelry for kids. You won't see artisan-made jewelry right next to mass-produced, low-quality jewelry. Think of your brand as a direct reflection...
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16 Aug

The Different Types of Plus Size Wholesale Dresses

The Different Types of Plus Size Wholesale Dresses - WFS
Keep up with the trends and find a variety of plus size wholesale dresses for your boutique. Read on. The good news: trendy, plus size clothing options are available everywhere, and you can buy them wholesale. The not-so-good news: figuring out which plus size pieces to buy can be challenging. The description “plus size” seems to vary by designer, age group, and type of clothing. A plus size dress by one brand may be completely different from other brands. Shirts, tees, bottoms, underwear, and outerwear can have different plus size measurements. This makes choosing plus size clothing for your customers confusing and frustrating. You can do things to make buying plus size wholesale dresses a lot easier for you and your customer. First,...
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11 Aug

How to Plan a Successful Retail Distribution Strategy

How to Plan a Successful Retail Distribution Strategy - WFS
It can be difficult to determine the right retail distribution strategy. Here's a helpful guide. Owning a retail store with fabulous products does not put dollars in your account. You must get the products into the hands of customers willing to pay for them. You must distribute them. Distribution is not always straightforward because every customer has different needs and budgets. So, how do you make your store products stand out and become a “must buy” item for customers? You plan a successful retail distribution strategy. What is a Distribution Strategy? A strategy is a plan of how to complete an action. In this case, distributing products is your action. Therefore, you want to create a distribution strategy comprising various approaches to getting customers...
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20 Jul

Very Small Boutique Design Ideas, Wholesale Items to Include

Very Small Boutique Design Ideas and What Wholesale Items to Include - WFS
Believe it or not, there are many very small boutique design ideas to consider. Here are all the details you need to know. Designing the layout of your boutique must be done with careful thought and planning. Each space of your boutique serves a purpose, to draw in the customer and give them an enjoyable experience. Your boutique’s theme and variations of your theme should be apparent throughout. It should all blend from the color scheme and artwork to the furniture. Below are some very small boutique design ideas with a lot of power. The Entry When customers enter your boutique, they are leaving one world and stepping into another, your world. Those first few steps into your store will influence your customers in...
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