Jewelry sets consist of two or more pieces of jewelry that can be worn together or separately. Sets often include a necklace, earrings, bracelet, or brooch that can be easily coordinated with each other and multiple outfits.
Jewelry sets are big sellers in fashion boutiques because they are versatile and offer benefits, such as simplifying the “what to wear” dilemma. Matching sets can be a focal point or an accent piece. They can be used to dress up or down an outfit, making it easy to transition between casual, professional, and formal.
Saving time is always a plus for customers. If they can purchase jewelry sets in your boutique, they will spend less time searching for matching pieces. Plus, jewelry sets make fantastic gifts that buyers can pick up on a whim. And if you don’t want to wear a complete set, you can mix and match the pieces.
The Psychology of Buying Jewelry Sets
There seems to be a psychological connection to everything, and jewelry is no exception. Reports claim certain jewelry pieces do the following:
- Brings up a special memory
- Boosts self-esteem and confidence
- Enhances your style
- Serves as an icebreaker in conversations
- Grabs attention
- Portrays relationship or social status
- Symbolizes something of great importance to you
- Shows off your personality
How to Choose Jewelry Sets for Your Customers
When purchasing jewelry sets to sell in your boutique, keep your target customer in mind. Don’t let the jewelry’s sparkly, glittery flashiness distract you from your goal of making money. Most likely, customers are shopping in your boutique for clothing. It is your job to find jewelry sets that pair well with the fashion items you already sell.
Jewelry sets that complete an overall look will benefit your customers and represent your brand. If you sell jeans and graphic tees for young adults, avoid selling formal jewelry sets.
Another critical factor to consider is the quality of the jewelry set. It must be high quality, whether made of acrylic or precious metals. Finally, it must be affordable for customers but deliver significant profit margins for your boutique.
Why Choose a Wholesale Supplier of Jewelry Sets
Hopefully, you are already working with a wholesale supplier to purchase clothing, shoes, and accessories. A great wholesaler will also have jewelry sets at discounted prices. Most will be able to assist you in matching the fashion items you purchased with the right jewelry sets.
Benefits of working with a wholesale supplier include getting a heads up on trending jewelry set designs, discounts and promotional offers, and variety to meet all your customer needs. Wholesalers ship and deliver products according to your deadlines and offer excellent customer service.
Wholesale suppliers have varying options for jewelry sets. One set may include a necklace, bracelet, and earrings. Another set may consist of five or more pairs of earrings or three necklaces that can be layered or worn individually. These are often called “assorted jewelry sets” and are a great way to bring in additional revenue for your boutique.
So, What’s Popular in Wholesale Jewelry Sets?
What’s popular in your boutique may not be popular in other stores. It depends on the personalities of your customers and your brand. Always keep those two factors in mind when purchasing wholesale jewelry sets. Below are some jewelry sets to buy based on different fashion trends.
Western Jewelry Sets
Whether you sell traditional western wear or western-ish fashion, you can find great jewelry sets to match. A layered Navajo-style silver and turquoise necklace with different-sized crosses and a mixture of beads and leather paired with matching earrings will attract your customer’s attention.
Summer Ring Sets
Something about summertime makes you want to wear jewelry in groups. Some prefer wearing two or more anklets, layered necklaces, or multiple earrings in each lobe. Stackable rings are popular today, especially when sold in sets.
Check out this summer ring set that offers three different styles and materials, which can also be worn together for a fun look. One ring represents flowers in resin, another is brass with a smiley face, and the third is a gold multi-tone band.
Assorted Earring Sets
Earring sets are sought after by people with just one piercing or multiple. Customers get the most bang for their buck when buying assorted sets. Wholesale suppliers typically offer earring sets for every occasion. You can get patriotic stars in red, white, and blue for the Fourth of July or Christmas sets with candy canes, Santas, and wreaths. You can also get assorted earring sets in traditional studs or non-traditional chain links and cuffs.
Formal Jewelry Sets
Adding formal wear to your boutique inventory can be a great way to draw in new customers. You must remember to offer formal jewelry too. Whether your customers attend a wedding or a prom, the right jewelry set can make them stand out.
Wholesale suppliers like Wholesale Fashion Square offer numerous options for formal jewelry sets. You can choose from rhinestones, crystals, pearls, and more. Most sets include a necklace and earrings in virtually every shape and size.
Final Tip on Wholesale Jewelry Sets
Okay, this tip has already been mentioned, but it is essential to remember when buying wholesale jewelry sets. Keep your target customer in mind.
Your customers have different hairstyles, body shapes, budgets, and preferences. It’s up to you to provide a selection of jewelry sets that match your customer’s characteristics. By staying focused on your customers’ needs, you will have a much easier time marketing your new finds.
Work with a representative from the wholesale supply company. Share information about your target customer and allow them to help you choose the right fashion jewelry sets. Wholesale suppliers want you to succeed. When you succeed, you will likely continue purchasing from their company.
Think of working with a wholesale supplier as a partner, not in business, but in making your customers happy. Together, you can create a plan that provides affordable elegance for shoppers with jewelry sets and much more.