Boutique Marketing & Merchandising Blog - Wholesale Fashion Square

30 Jan

Include These Valentine's Day Gifts For Her in Your Boutique - WFS

As a boutique owner, you may not be a wholesale jewelry supplier yourself, but by buying from one, you can offer your customers a wide range of high-quality jewelry options at great prices. In this article, we'll discuss some simple Valentine's Day gifts for her that you should include in your boutique, and we'll also highlight the benefits of buying from a wholesale jewelry supplier. Classic Jewelry Pieces Valentine's Day is all about expressing love and affection, and what better way to do that than with classic jewelry pieces? Diamonds are a timeless symbol of love, and a pair of diamond earrings or a diamond pendant necklace is sure to delight your customers. Another classic option is a pearl necklace or a...

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23 Jan

Why Inclusion Matters When You Buy Wholesale Clothing

by SMG Admin

Buying

Why Inclusion Matters When You Buy Wholesale Clothing - WFS

Inclusion and diversity have been hot topics for many years, and many significant changes are happening. There have been improvements in the workplace, education, politics, restaurants, and more. Although we are moving in the right direction, we still have a long way to go. One area that is just recently starting to adapt is the retail industry. Statistics on consumer experiences to date prove that retailers must focus on inclusion. 38% of consumers trust a brand that shows they are inclusive 71% expect brands to promote diversity and inclusion in all marketing efforts 59% are more loyal to inclusive brands You may ask, what is inclusion, and how does it apply to a clothing boutique? Inclusion vs. Diversity Inclusion goes hand in hand with...

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11 Jan

Wholesale Boutique Accessories that Will Catch Your Customer’s Eyes

by SMG Admin

Buying

Wholesale Boutique Accessories to Catch Your Customer’s Eyes - WFS

We get it; purchasing wholesale boutique accessories to resell in your boutique is exciting. You get to look, touch, and try on fabulous items you think your customers will love. Making someone look and feel great is your mission, and having the perfect accessories is crucial. Not all boutique owners hit the mark when buying accessories for their boutiques. One reason may be that they don’t focus on target customers and instead make purchases based on personal preferences. Another reason is that they misunderstand what is meant by eye-catching wholesale boutique accessories. Below, we get back to the basics to help you avoid these mistakes and hit the mark every time you purchase wholesale boutique accessories. What Are Accessories? When we said back to...

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4 Jan

5 Boutique Decorating Ideas for Spring Clothing and Jewelry

by SMG Admin

Retail

5 Boutique Decorating Ideas for Spring Clothing and Jewelry - WFS

For most people, Spring starts in late March or April. For boutique owners, you must start thinking of Spring clothing and accessories in late January or February. While people are celebrating Valentine’s Day, you are prepping for a new season of products. Outside you may be dealing with cold weather issues, but inside, the mood is focused on freshness, renewal, and transition to warmer days. Planning for Spring also means thinking about decorating and displaying your spring clothing and jewelry. Below are 5 Spring boutique decorating ideas to help you impress your customers. Say Goodbye to Old Boutique Decorating Ideas Before decorating for Spring, you must clear out winter merchandise. If you can return items to your wholesaler and exchange them for...

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30 Dec

Stock These 7 Types of Jewelry To Provide a Variety for Customers

by SMG Admin

Buying

Stock These 7 Types of Jewelry To Provide a Variety for Customers - WFS

Types of Jewelry Jewelry statistics show that married females between the ages of 25 and 34 spend the most money on jewelry. Annually, the average American spends less than $100 on jewelry, and the average household spends a little over $400. Statistics also show which type of jewelry sells the best each year. Among women respondents, 87% reported earrings, 64% necklaces, 53% rings, and 47% bracelets. Among both men and women, necklaces were the top seller. Now that you know the top four categories, it’s time to narrow them down to specific styles. Below are seven popular types of jewelry to provide a variety for customers. 1. Pendant Necklaces Whether it’s a diamond solitaire, charm, or oversized natural stone, the pendant necklace is hot right...

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27 Dec

Standout Wholesale Clothes to Style Your Fashion Mannequin Like an Expert

by SMG Admin

Retail

Wholesale Clothes to Style Your Fashion Mannequin Like an Expert - WFS

A long time ago, mannequins described human models showcasing clothes in a fashion show. Today, mannequins are human-like figures used by retailers to display clothing and accessories. Some people refer to mannequins as “Judy” for females and “James” for males. Whether you call them dolls, dummies, forms, or figures, you need them in your boutique. Research shows clothes sell 70% better worn on a mannequin than those hanging on a rack. The Purpose of Mannequins Mannequins are like your silent sales representatives. How you style them can turn window shoppers into customers. They attract, influence, and up-sell customers, which can lead to higher profits for your store. It would be rare for a customer to shop with a personal stylist. Since many customers do...

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15 Dec

How a Quality Wholesale Supplier Can Help You Open a Boutique

by SMG Admin

Buying

How a Quality Wholesale Supplier Can Help You Open a Boutique - WFS

Boutiques in the United States are small stores or shops selling niche products that cater to a specific customer looking for something they can’t find elsewhere. Boutiques typically offer customers a place to buy high-end, higher-quality merchandise. With that comes higher prices and higher profits if you work with a quality wholesale supplier. If you're going to open a boutique, having a quality wholesale supplier lined up will simplify the process. What is a Quality Wholesale Supplier? Wholesale suppliers are companies that sell products in bulk at a discount. The more you buy, the greater your discount. They work directly with manufacturers and offer a great variety of merchandise options. For example, a wholesale supplier sells more than just clothing. They will...

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12 Dec

Women’s Holiday Outfits to Add to Your Store

by SMG Admin

Buying

Women's Holiday Outfits to Add to Your Store - Wholesale Fashion Square

As a boutique owner, the holidays are when big sales happen if you have the right outfits in stock. People throw parties to host and attend from Thanksgiving to New Year. These are not the ugly sweater and gag gift office parties, either. Holiday parties range from fancy to fun to formal, and you need to supply the perfect women's holiday outfits for your customers to match. It’s essential to think about reaching your target customer before you start buying holiday clothing. Think about age group, career, and types of parties they would attend. Are they going to the annual exclusive country club’s formal gala? Were they invited to a themed party? How about a church program followed by caroling in...

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6 Dec

2023 Fashion Trends: Spring Outfits for Women

by SMG Admin

Buying

2023 Fashion Trends Spring Outfits for Women - Wholesale Fashion Square

Customers may just be beginning to search for Christmas outfit ideas, but fashion month is over, and it is time to start planning spring outfits for women that keep up with the trends. While the past few years have focused on loungewear and bling, Spring 2023 is heading in a decidedly different direction; think classics like tailored blazers and drop earrings. Keep reading to learn about the five hottest trends to incorporate into your store's spring outfits for women. 1. Baggy Denim Denim is always in style, so it's a safe bet for any fashion brand. But one longtime trend that is on its way out is skinny jeans. You've probably seen plenty of pix on Instagram of people proudly sporting their 'Mom...

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29 Nov

Fashion Jewelry Sets: Guide to Mixing and Matching Jewelry

by SMG Admin

Buying

Fashion Jewelry Sets Guide to Mixing and Matching Jewelry - WFS

Mixing and matching jewelry is a hot new trend. If you mix and match your jewelry, you will get noticed for good or bad. So why not wear your fashion jewelry sets well? Matching means choosing the right colors, patterns, designs, and materials to complement you, your mix, and your overall style. Mixing involves blending ingredients; in this case, the ingredients are the jewelry you wear. You combine something with a group to make it look like they were always meant to be together. Mixing and matching do not mean throwing on your favorite items without a plan. Doing so can lead to overspending on low-quality jewelry that doesn’t mix or match. We’ve put together a guide to mixing and matching jewelry...

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