7 Jun

Email Marketing 101 for Boutiques

Boutique Marketing Spotlight: The Email Newsletter If you're wondering what an email newsletter even is, we're here to give you the deets. An email newsletter is a message sent to customers who are subscribers. Typically, this newsletter sign-up form should live on your homepage as a static form or pop-up form. Newsletters are normally sent out in steady intervals, like once a month on the last day of month or once every quarter and can include information about your business, your industry overall, promotions and sales. Recurring email newsletters are a great and easy way to build relationships with your customers. Not only do you stay at top-of-mind to your subscribers, but you can build trust, convey your brand personality, share news...
Continue reading
31 May

Boutique Social Media Marketing Tips

6 Social Media Marketing Tips Your Followers Will Love   1.Plan for each channel Create a plan for each social media channel. The first questions you need to ask yourself when devising a social media marketing plan is, "Twitter, Instagram, Facebook, or Snapchat?” We recommend creating shop-only accounts on Facebook and Instagram. According to Social Media Today, Facebook currently has more traffic than any other website in the world. Think about the things you see on your personal Facebook: photos of adorable puppies, heart-wrenching videos of familial struggles and triumphs, cats on Roomba® robot vacuums. The idea is to post highly shareable content that gets a reaction from your audience. Just ensure that the reaction is a positive one! According to Jonathan Long over...
Continue reading
10 May

Opening Your Boutique: Getting Started

How to Open a Boutique So you're thinking of opening your own boutique, huh? Congratulations! You've taken the first step into being a successful business owner. We know you've got an idea, and oh—you've got passion. We're just skimming the surface here with a few tips on how to begin your store's business plan. Whether it's a niche boutique offering hard-to-find, vintage shoes or an online wholesale clothing store, keep reading for 5 things to ponder, plan and do before opening your very own. 1. Location, Location, Location It's no secret that the traffic around your physical location will considerably impact the amount of customers who visit you—and ultimately your sales and profit. Research the area you're considering. Is it up-and-coming? Is this a...
Continue reading
3 May

How to Pair Your Pieces

How to Pair your Pieces
Tips to Pair Your Pieces for the Ultimate Look Your Customer Will Love Whether it's dressing a mannequin in a top-notch ensemble or placing pieces that look great together next to each other on your counter displays, the way that you visually display your merchandise is über important in selling your goods. According to researchers behind the book See What I'm Saying: The Extraordinary Powers of Our Five Senses, Dr. L.D. Rosenblum, Dr. Harold Stolovitch and Dr Erica Keeps, most of the info our brains process (a whopping 83%) comes via our sense of sight. Looks are important when it comes to your store! This goes for teensy boutiques, large stores that cater to the whole family and wholesale clothing vendors. Here are...
Continue reading
6 Mar

Personal Styling 101: How to Find and Refine Your Look

Personal Styling 101
We all have a unique sense of style that makes us feel like ourselves, but finding it and doesn't always come naturally. If you've ever worn an outfit all day that just didn't make you feel like yourself, or if you can't describe your personal style in three words, we've got some tips to help you become fluent in your very own personal style. Seek out inspiration. We're lucky to live in a time when the Internet, print media, and our city streets are accessible and full of fashion to lust over and make us say, “I want to wear that.” Our top tip in figuring out what you love to wear is looking at ensembles and choosing what you...
Continue reading
21 Feb

How to Use Instagram Marketing For Your Boutique

It's no secret that being active on social media channels can remind past customers of your store, gain you new interest and enhance your business overall. Why not put your energy into Instagram, a platform that thrives on inspiration, and also happens to have 800 million active users? While there are dozens of ways for you to boost your sales and bring in new customers with the popular app, here are 5 ways you can start utilizing Instagram today. Visuals Are Everything. Instagram is an aesthetically pleasing mashup of colorful, edited, carefully curated (and sometimes completely random) images, videos and the ever-popular Boomerang. Catch your customers' eye and remind them to come in to check out what you've got for...
Continue reading
17 Nov

How To Improve Your Boutique’s Online Presence

As a boutique owner, I’m sure you are well aware of the growing necessity to build and maintain a strong online presence for your boutique. With the emergence of e-commerce as a powerful force in the retail landscape, more and more consumers are turning to retailers that are visible online. So now more than ever, it is vital to have a website enticing enough to have your customers visit and make those same visitors continuously wanting to keep coming back. Here are some of the basics to help you boost and maintain your current online visibility:   Pinterest Buyable Pins   You can sell your products on Pinterest for free with Buyable Pins. Buyable Pins allow consumers to buy your products without ever leaving...
Continue reading
24 Oct

How Influencer Marketing Can Help You Grow

What Exactly Is Influencer Marketing? Business is not only about creating a good quality product and selling it, but it has become all about forming relationships and connections with customers. Building brand loyalty is not a new concept, but doing it through influencer marketing is. Influencer marketing is an advertising tactic to endorse your product or brand in a natural way through bloggers, vloggers, and social media personalities. Often, the first thought that comes to mind is that your boutique is too small to have Kim Kardashian highlight your products on her Instagram or app. This is probably true. However, it doesn’t mean that influencer marketing isn’t for you. Small boutiques can use local bloggers, vloggers, and social media personalities to get...
Continue reading
14 Aug

Shopping with Social Media

How Social Media has Changed the Way We Shop Dwindled are the times of ear-marking pages in Vogue Magazine to catch up on the latest trends, as now @voguemagazine has over 16.4 million Instagram followers and a strong presence on every social media platform available. Fashion has changed, and not only the season to season shift of trends coming in and going out of style. The entire process of fashion, from labels advertising clothing to consumers making purchase decisions, is not what it used to be, which is predominately caused by the growth of social media and our instant global connection to people (and styles) from around the world. Anyone Can be a Trendsetter A recent study by Mintel discovered that around...
Continue reading
3 Aug

What’s #Trending?

Who Knows? You Should!   Staying on top of fashion trends is like trying to pick the winning numbers in the lottery ー almost impossible. But with these quick tips on how to stay in the know of trending styles, you will be ready to tackle the challenge head on and hit that jackpot. And before you know it, your inventory will be flying off the shelves!   Who To Follow   Social media is your best friend when it comes to discovering the latest trends. Following the right blogs and influencers for your unique brand is the key. Keep your customers and their style in mind when deciding who and what you should follow.   Don’t make the one-size-fits-all mistake that a lot of boutique owners tend...
Continue reading