6 Dec

Shopping For Your Demographic

According to IBISWorld, the clothing boutique industry is worth roughly $21 billion, but at the same time is also highly fragmented. Meaning that no single player makes up more than 1% of the total industry revenue and every retailer is having to fight tooth and nail to even gain any market share. Due to the fact that boutiques are typically small, single-location enterprises, they thrive on catering to niche markets. You have to know exactly who to target and shop for if you want your boutique to be profitable and successful at the end of the day. Don't worry, this is where we come in! I’m sure you got a basic understanding of customer demographics in our previous post about “How...
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24 Nov

Ways to Promote Your Boutique

How Do You Promote Your Boutique? As a small business owner with a boutique retail store, it can be really easy to hit a slump and feel frustrated when sales are down or when you're just not getting enough foot traffic through the door. Luckily, there are many surefire ways to spread the word about your storefront in a way that only a physical location can. Check out and try these ideas below to help step up your promotional game and boost your business. Invest in Local SEO Brick and mortar retail stores cannot survive solely on foot traffic and word of mouth anymore. So you will need to make local search engine optimization a priority and optimize your marketing online for local...
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17 Nov

How To Improve Your Boutique’s Online Presence

As a boutique owner, I’m sure you are well aware of the growing necessity to build and maintain a strong online presence for your boutique. With the emergence of e-commerce as a powerful force in the retail landscape, more and more consumers are turning to retailers that are visible online. So now more than ever, it is vital to have a website enticing enough to have your customers visit and make those same visitors continuously wanting to keep coming back. Here are some of the basics to help you boost and maintain your current online visibility:   Pinterest Buyable Pins   You can sell your products on Pinterest for free with Buyable Pins. Buyable Pins allow consumers to buy your products without ever leaving...
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24 Oct

How Influencer Marketing Can Help You Grow

What Exactly Is Influencer Marketing? Business is not only about creating a good quality product and selling it, but it has become all about forming relationships and connections with customers. Building brand loyalty is not a new concept, but doing it through influencer marketing is. Influencer marketing is an advertising tactic to endorse your product or brand in a natural way through bloggers, vloggers, and social media personalities. Often, the first thought that comes to mind is that your boutique is too small to have Kim Kardashian highlight your products on her Instagram or app. This is probably true. However, it doesn’t mean that influencer marketing isn’t for you. Small boutiques can use local bloggers, vloggers, and social media personalities to get...
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8 Sep

How to Merchandise Your Boutique

Your retail space can be your most productive and most efficient salesperson, so why not take full advantage? Visual merchandising is one of the most effective ways to get window shoppers in the door.   In order to optimize your sales space for maximum revenue and increase your sales per square foot, you need to not only catch your target customer’s attention, but get them to make a purchase as well. By using some trusted methods for strategically planning your retail space, you’ll be able to brand your boutique, engage with customers, and maximize profits. To get you started, here are some tips:   Always Keep Things Fresh   Generally, a good rule of thumb to follow is changing up your visuals about once a...
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31 Aug

Buying Inventory for Your Customers

How Do You Buy The Right Inventory For Your Customers?   As you are fully aware of, boutiques offer an unmatched unique experience. Your customers come to your stores looking to get away from the mainstream and dull offerings found elsewhere in the marketplace. This is where you come in with your specialized product selection.   What you may not be aware of however, is that buying your inventory requires careful research and planning in order to make your boutique successful. To help make that process a little easier, follow this quick guide on how to buy products that align with the wants and needs of your clientele.   Buy For The Right Age Shopper   Do you have a loyal customer base? If so, what...
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25 Aug

Successful Seasonal Transition

How to Ensure a Successful Seasonal Transition As seasons change, so do customers, profits, and styles. Here are some general guidelines to follow in order to maximize your success in these transitional times.   Record Last Season Sales This is a great place to start your planning without even realizing it. As you keep detailed records during prior seasons and months, you will have this information to predict upcoming trends when it comes time to plan for the next season. However, some planners, buyers, and merchandisers struggle with knowing to what extent to live by this information. It is merely a reference point but definitely a good place to start.   Develop Detailed Sales and Inventory Plans It is important to create sales...
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14 Aug

Shopping with Social Media

How Social Media has Changed the Way We Shop Dwindled are the times of ear-marking pages in Vogue Magazine to catch up on the latest trends, as now @voguemagazine has over 16.4 million Instagram followers and a strong presence on every social media platform available. Fashion has changed, and not only the season to season shift of trends coming in and going out of style. The entire process of fashion, from labels advertising clothing to consumers making purchase decisions, is not what it used to be, which is predominately caused by the growth of social media and our instant global connection to people (and styles) from around the world. Anyone Can be a Trendsetter A recent study by Mintel discovered that around...
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3 Aug

What’s #Trending?

Who Knows? You Should!   Staying on top of fashion trends is like trying to pick the winning numbers in the lottery ー almost impossible. But with these quick tips on how to stay in the know of trending styles, you will be ready to tackle the challenge head on and hit that jackpot. And before you know it, your inventory will be flying off the shelves!   Who To Follow   Social media is your best friend when it comes to discovering the latest trends. Following the right blogs and influencers for your unique brand is the key. Keep your customers and their style in mind when deciding who and what you should follow.   Don’t make the one-size-fits-all mistake that a lot of boutique owners tend...
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27 Jul

Boutique Buying 101

Important Things to Consider When Buying for Your Boutique The buying process can be one of the most exciting yet stressful parts about running a clothing boutique. There are several things to keep in mind when buying for your boutique. Here’s a quick guide to help you make the best choices you possibly can while staying on brand and on budget. Do Your Research This is the fun part: staying up to date on the latest trends. Whether you rely on fashion publications, your favorite bloggers, or even your instagram feed to help you stay current on what people are wearing, it’s best to always do your research before making a wholesale clothing purchase. Does something you see inspire you? Add it to...
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