17 Jul

Opening Your Boutique: The Soft Open

The Soft Open Your clothing store is full of trendy and timeless products. Your t-shirts are crisply folded. Your front window display is perfection. Your “Grand Opening” sign is positioned just so. Your freshly trained employees are ready with their customer-welcoming smiles. But before you unlock those doors and fire up the cash registers, we recommend performing a soft open of your store. So What Is a Soft Open? A soft open is an unofficial opening of a store. This is carried out a few weeks to a month earlier than the planned grand opening date. Typically, a smaller population visit the establishment and the environment is more controlled in order to test the flow of the store. Why Do a Soft Open? You may...
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12 Jul

Opening Your Boutique: The Business Plan

Planning Your Boutique: The Business Side From planning your short-ish-term goals to setting up a new merchant account so that you may accept plastic, there's even more than meets the eye when it comes to starting your own business. In a past blog post, we shared a few basic topics you should be thinking about when planning your boutique. Already checked those off your to-do list? Let's move on to the next phase. Start turning your dreams into a reality by creating your business plan today. Do Your Research — and Paperwork Before you register your business and get a tax ID, you'll need to do a little research to find out where your business will be categorized. Check out the Small Business...
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5 Jul

Here’s What’s Hot for Summer 2018

Top Trends for Summer 2018 Summer has arrived and it has brought with it a handful of funky trends. We picked out 5 of our favorites to share. 1. The Cherry Change-Up It's floral, it's paisley, no — it's a cherry pattern! We couldn't be more jazzed about this juicy new print. Why? It's unexpected, colorful, sexy-meets innocent, and a refreshing take on other fruit and botanical patterns you've seen in years past. (Bye, pineapples.) Sweeten your palate for all things red and round because you're going to see a lot of cherries in the coming months. We're seeing cherries pop up on every piece of clothing from hats to slip-on shoes to jumpsuits. Go full-on fruit mode with a white dress...
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19 Jun

Google-Friendly SEO Tips For Your Online Store

Ecommerce SEO Tricks The first step in getting people to buy from your website is getting people to visit your website. As you're building your online store, think about SEO. What is SEO, you ask? Let's define it. SEO, which stands for Search Engine Optimization, is the process of using keywords to receive free, organic traffic to your website. Organic traffic simply means that you didn't pay for an ad to show up at the top of a search engine. People just found and clicked on your website because it showed up on the first few pages of search results. Search engines, like Google, Yahoo and Bing have search results, where websites show up and are ranked based on what the search...
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14 Jun

Fall 2018 Accessories Trends

5 Fall 2018 Accessories to Stock Accessories hold the power of taking an outfit from blah to ba-bow in an instant. This year's fall accessories are doing just that, and we can't get enough of their eye-catching flair. Keep reading to get the lowdown on 5 of the biggest ensemble add-ons you'll see— and love to wear— this autumn. 1. Fringe Frenzy Fringe makes a comeback! Tassels accompanied by feathers and 1970's-inspired fringe is back. From neutral leathers and pleathers to metallic strings, the aesthetics of fringe are more versatile than you may think. If you're really feeling this fringe thing, go wild with a fringed dress, tank or vest. If you want to try it out for the first time, we recommend...
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7 Jun

Email Marketing 101 for Boutiques

Boutique Marketing Spotlight: The Email Newsletter If you're wondering what an email newsletter even is, we're here to give you the deets. An email newsletter is a message sent to customers who are subscribers. Typically, this newsletter sign-up form should live on your homepage as a static form or pop-up form. Newsletters are normally sent out in steady intervals, like once a month on the last day of month or once every quarter and can include information about your business, your industry overall, promotions and sales. Recurring email newsletters are a great and easy way to build relationships with your customers. Not only do you stay at top-of-mind to your subscribers, but you can build trust, convey your brand personality, share news...
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31 May

Boutique Social Media Marketing Tips

6 Social Media Marketing Tips Your Followers Will Love   1.Plan for each channel Create a plan for each social media channel. The first questions you need to ask yourself when devising a social media marketing plan is, "Twitter, Instagram, Facebook, or Snapchat?” We recommend creating shop-only accounts on Facebook and Instagram. According to Social Media Today, Facebook currently has more traffic than any other website in the world. Think about the things you see on your personal Facebook: photos of adorable puppies, heart-wrenching videos of familial struggles and triumphs, cats on Roomba® robot vacuums. The idea is to post highly shareable content that gets a reaction from your audience. Just ensure that the reaction is a positive one! According to Jonathan Long over...
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24 May

7 Essential Boutique Essentials to Stock

7 Essential Items Your Boutique Should Always Have In Stock Essentials, staples, best sellers, go-tos, faves — whatever you call them, some articles of clothing are simply necessary to keep in your store. Why? Because they're timeless, they sell year-round and your customers are always on the hunt for 'em. Keep reading for 7 essentials you should always keep in your inventory.   1. White tees, please. You simply can't get more versatile than a basic, white, 100% cotton t-shirt. It's thin enough to layer and timeless enough to wear with not much else without looking boring. The most important part of shopping at wholesale clothing stores for white tops is the fabric. Steer clear of acrylic, polyester, rayon, acetate and nylon if you can,...
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17 May

Plus Size Fashion 2018 Buyers Guide

The Buyer's Guide to the Plus Size Fashion Market It's 2018. The world is finally turning its back on high-fashion fads from decades gone by, jutting hip bones and thigh gaps. Research from The NPD Group shows that the plus size apparel market generated $17.5 billion in sales between May 2013 and April 2014, up 5% from the prior year. Real women's real bodies are being celebrated — and we can't be more excited. You know that plus size women have just as much of a style range, wants and needs. But because plus size fashion wasn't on the runways and in the magazines for so long, knowing which brands to buy for your store can be tricky and intimidating.   Here are 5...
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