8 Sep

How to Merchandise Your Boutique

Your retail space can be your most productive and most efficient salesperson, so why not take full advantage? Visual merchandising is one of the most effective ways to get window shoppers in the door.   In order to optimize your sales space for maximum revenue and increase your sales per square foot, you need to not only catch your target customer’s attention, but get them to make a purchase as well. By using some trusted methods for strategically planning your retail space, you’ll be able to brand your boutique, engage with customers, and maximize profits. To get you started, here are some tips:   Always Keep Things Fresh   Generally, a good rule of thumb to follow is changing up your visuals about once a...
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31 Aug

Buying Inventory for Your Customers

How Do You Buy The Right Inventory For Your Customers?   As you are fully aware of, boutiques offer an unmatched unique experience. Your customers come to your stores looking to get away from the mainstream and dull offerings found elsewhere in the marketplace. This is where you come in with your specialized product selection.   What you may not be aware of however, is that buying your inventory requires careful research and planning in order to make your boutique successful. To help make that process a little easier, follow this quick guide on how to buy products that align with the wants and needs of your clientele.   Buy For The Right Age Shopper   Do you have a loyal customer base? If so, what...
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25 Aug

Successful Seasonal Transition

How to Ensure a Successful Seasonal Transition As seasons change, so do customers, profits, and styles. Here are some general guidelines to follow in order to maximize your success in these transitional times.   Record Last Season Sales This is a great place to start your planning without even realizing it. As you keep detailed records during prior seasons and months, you will have this information to predict upcoming trends when it comes time to plan for the next season. However, some planners, buyers, and merchandisers struggle with knowing to what extent to live by this information. It is merely a reference point but definitely a good place to start.   Develop Detailed Sales and Inventory Plans It is important to create sales...
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14 Aug

Shopping with Social Media

How Social Media has Changed the Way We Shop Dwindled are the times of ear-marking pages in Vogue Magazine to catch up on the latest trends, as now @voguemagazine has over 16.4 million Instagram followers and a strong presence on every social media platform available. Fashion has changed, and not only the season to season shift of trends coming in and going out of style. The entire process of fashion, from labels advertising clothing to consumers making purchase decisions, is not what it used to be, which is predominately caused by the growth of social media and our instant global connection to people (and styles) from around the world. Anyone Can be a Trendsetter A recent study by Mintel discovered that around...
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3 Aug

What’s #Trending?

Who Knows? You Should!   Staying on top of fashion trends is like trying to pick the winning numbers in the lottery ー almost impossible. But with these quick tips on how to stay in the know of trending styles, you will be ready to tackle the challenge head on and hit that jackpot. And before you know it, your inventory will be flying off the shelves!   Who To Follow   Social media is your best friend when it comes to discovering the latest trends. Following the right blogs and influencers for your unique brand is the key. Keep your customers and their style in mind when deciding who and what you should follow.   Don’t make the one-size-fits-all mistake that a lot of boutique owners tend...
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27 Jul

Boutique Buying 101

Important Things to Consider When Buying for Your Boutique The buying process can be one of the most exciting yet stressful parts about running a clothing boutique. There are several things to keep in mind when buying for your boutique. Here’s a quick guide to help you make the best choices you possibly can while staying on brand and on budget. Do Your Research This is the fun part: staying up to date on the latest trends. Whether you rely on fashion publications, your favorite bloggers, or even your instagram feed to help you stay current on what people are wearing, it’s best to always do your research before making a wholesale clothing purchase. Does something you see inspire you? Add it to...
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