8 Nov

5 Wardrobe Essentials for Thanksgiving Weekend

While the centerpiece of Thanksgiving is always an abundant meal (with lots of leftovers, of course!), the surrounding days often include much more than a hearty serving of stuffing, mashed potatoes, and cranberry sauce. For many of us, Thanksgiving spans an extra-long weekend filled with family, friends, and some early Christmas shopping. As you prepare for Turkey Day, a busy weekend means you’ve got lots of outfits to pick when it’s time to pack. Luckily, we’ve made it a little easier to prepare for the holiday with a roundup of five essential outfits for Thanksgiving weekend. Now all you have to worry about is setting the table and digging into some pumpkin pie.   On the Road: Thanksgiving is famous—or maybe...
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31 Oct

What to Wear with Your Favorite Fall Boots

Bonfires, hot cider, crisp apples, colorful leaves…there are lots of elements that make up the perfect fall day, and just as many that make up the perfect fall outfit. As much as we love a cozy beanie or perfectly tailored jacket, when it comes to fall dressing there’s nothing that beats a good pair of boots! You probably have a few pairs in your closet already, but it can be tough to think of fresh, creative ways to wear your favorites. Luckily, we’ve rounded up five of our best styling tips for fall boots right here.   Over-the-Knee Boots: When it comes to this bold boot style, keep the rest of your look short and sweet. Over-the-knee boots have been a major...
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24 Oct

5 Transitional Pieces Your Wardrobe Needs Now

Fall’s biggest fashion challenge comes in the form of unpredictable weather. A crisp, chilly morning transforms into a sunny afternoon with a hint of summer still in the air…and suddenly you’re regretting that cable knit sweater and knee-high boots combination. To make the most of autumn without breaking a sweat, consider adding some practical, transitional items to your wardrobe. These pieces are perfect for layering and can bring a bit of extra flair to any outfit—all while keeping you comfortable throughout the season. Read on for our checklist of transitional fall essentials. A Cozy Vest: When you’re ready for jacket season but the weather isn’t cooperating, complete your outfit with a vest instead. This fall staple is at the top...
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17 Oct

3 Fall Prints To Try In Your Boutique

As fall gets into full swing, why not try some new seasonal looks in your boutique? Some new patterns and styles are hitting the runways and creeping their way to fashion starlets around the world – making them perfect additions to your boutique. Check out these must-have prints of autumn, which are sure to inspire your customers to dress their very best. Animal Animal prints are back in a big way. From the occasional zebra stripes to hardcore tiger and leopard styles, your customers will be begging for these patterns all season. Animals prints can be paired in a high-end look or kept casual – anything goes. These prints, as bold as they are, are the ideal neutral that can suit virtually...
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6 Oct

Fall 2018 Wedding Style Guide

Be the Best-Dressed Guest in These Show-Stopping Styles With a backdrop of colorful leaves and crisp air, autumn is a beautiful time to say “I do.” As fall gets underway, you might find yourself swimming in Save the Dates—and in need of a serious closet overhaul to look your best at each and every event! Luckily, some of this season’s hottest trends are perfect picks for fall wedding attire (and they’ll stand out on your Instagram feed, too). Whether you’re attending a glitzy black tie affair or simple backyard nuptials, try out these looks to earn yourself a place on the Best Dressed Guests list.   1. All-Over Lace: Offering up tons of texture with a feminine edge, lace is a time-tested...
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20 Sep

8 Autumn Essentials You Need in Your Store

Stock up for fall with these essentials!   The days are shrinking. The nights are growing cooler. You know that this can only mean one thing: fall is almost here. And with summer winding down quickly, now is the time to do your shopping and buying for autumn clothing. The trends will come and go, but style staples are for easy pairing, balancing outfits, and reaching for when you just don't know what to wear that day. Here are eight go-to essentials you need in your inventory.   1. Beanies We recommend carrying a variety or at least two silhouettes of beanies: chic, French-inspired beret knits in black and slouchy, perfect-for-hipsters beanies in fun colors. 2. Infinity scarves If you don't know what an infinity scarf is,...
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6 Sep

Branding 102: Creating Brand Awareness With Social Media

Try these expert tips for building your brand! In today's digital, fast-paced, phone-driven world, social media is king when it comes to advertising, creating buzz around your products and building a brand. Whether it's your newest batch of autumn accessories or a single pair of winter boots you think people will love to wear, parts of your inventory can be seen through social media channels. Whether your store hasn't opened its doors or you're a boutique-owning fashion veteran hoping to entice new customers, we've got 5 tips to boost your brand awareness through social media channels. 1. Send products to Instagram or YouTube influencers If you don't have a lot of followers yet on your social media channels, having influencers try out, review and endorse your product is a...
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30 Aug

3 Surprising Print Trends of 2018 & How to Wear Them

Try These New Patterns to Freshen Your Look! Plaids, polka dots and stripes every which way — some patterns are always in style but don't excite and delight trendy shoppers. We've chosen our three favorite , not-so-boring patterns we're seeing on the runway this year and giving you some styling pointers. Nature-Inspired It's more than just florals and tropical palms. A trend you'll see in tail-end of 2018 is nature-inspired patterns -- think mushrooms, 3D prints that look like the forest floor, leaf skeletons and limb-like fractals. You'll see them in every tone imaginable, not just colors you'd find in nature. Because these looks can often be surprising and unique, we recommend styling them with neutral colors, simple silhouettes and under layers, like chambray or even a tan trench...
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21 Aug

Marketing Spotlight: Radio Spots & Snail Mail

Radio Spots & Snail Mail Radio isn't dead yet — and we all know snail mail isn't either. Getting the news out into the world about your upcoming deals, promotions, new locations, etc. via radio and mail is a simple, cost-effective way of marketing your brand to new and existing customers. Peruse these tips on creating your very own radio and mail campaigns. Radio is still relevant Marketing your store can benefit from a 30- or 60-second radio spot because you know you're getting to local customers — and a return on your investment. A Nielsen Catalina Solutions radio effectiveness study found that each dollar of ad spend generated an average sales return of $6 from the listeners in the 28 days after...
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