Boutique owners find success when taking a multi-layer approach to selling products. They choose a primary product to sell, then complementary products that enhance the main product. For example, bridal boutiques sell wedding gowns but also offer wedding jewelry, shoes, and tuxedos. A boutique for professional women sells clothing appropriate for the work environment. They may also sell jewelry, handbags, and makeup.
Everyone is so busy today. Customers don’t have the time to buy clothing at one store and then travel to different stores for jewelry, handbags, etc. You can solve this problem by stocking complimentary products, which means considering trends, profit margins, and target customers.
Here are some tips to ensure success if you are a boutique owner selling products that enhance clothing, like handbags and jewelry. Also, we answer why finding handbag and jewelry wholesale suppliers for your boutique needs is essential.
Get to Know Your Customer
Before you make any handbag and jewelry purchases, you must understand your target customer. Who do you envision walking through your boutique doors and making purchases? List their characteristics, including age, lifestyle, hobbies, interests, and income, to nail down your target customer. Engage with them on social media, and don’t hesitate to ask them what they like or want to see in your boutique.
Get to Know the Trends
The handbag and jewelry trends change often, just like clothing trends. Selling these products in your boutique means keeping up with trends and having them available to your customers. There are many factors to consider when choosing trendy handbags and jewelry, including:
- Events and activities
- Types and styles
Examples of seasonal jewelry are leaf-shaped filigree dangle earrings for the fall season or palm tree pendants for summer beach time. Seasonal handbags include faux fur quilted pouches or oversized tote bags for winter.
Jewelry for specific events may include sports-themed rings and earrings or a rhinestone choker necklace for a wedding. If you are going to a concert, wear a guitar string bracelet. Handbags for specific events include the glitter sequined cosmetic pouch for prom or anywhere formal attire is required. If going to a rodeo, take an Aztec-designed cross-body cell phone case or Western boots seed bead coin pouch.
A wide variety of products is vital to satisfy all customers, including jewelry for the various body parts and the styles that enhance those parts. Earrings, rings, bracelets, necklaces, and anklets are the most common body parts. Consider your customer when choosing the materials, colors, length, weight, and cost.
Where to Find Handbags and Jewelry
Purchasing products takes a lot of time and effort. Whether shopping online or attending trade shows, you must spend money and time that could be spent elsewhere in your business. Also, boutique owners sometimes don’t know where or how to begin their search for quality products. Sometimes, what should be an exciting part of owning a boutique can be the most stressful. It doesn’t have to be, though.
There are three ways to ensure you choose the best jewelry and handbags for your boutique:
- Educate yourself on everything related to jewelry and handbags.
- Work with a wholesale supplier who offers jewelry, handbags, clothing, and more.
- Work with a wholesale supplier to educate you on trending jewelry and handbags.
Where to Find a Wholesale Supplier
Finding a wholesale supplier is easy, smart, and cost-effective. Wholesale suppliers offer discount prices based on the number of products you buy. The more you buy, the greater the discount. Choosing the right wholesaler is crucial.
Standards for picking the right supplier should include the following:
- They have a good reputation.
- They have positive reviews online and by references.
- They are located within the United States and are easily accessible.
- They welcome a visit from you to inspect their operations.
- They offer excellent customer service.
- They offer small batch orders.
- They offer plenty of lead time.
- They consider sending samples on larger orders.
- They want you to succeed.
The right wholesale supplier will not be perfect, but they will work with you to improve their services and make you a happy customer. They want your customers to be happy, too. The benefits of a wholesaler should outweigh any potential issues.
Benefits of Wholesale Suppliers
One of the biggest advantages of working with a wholesale supplier is the financial savings you can pass down to your customers. You can save money and choose from numerous high-quality products, giving your customers the variety they seek.
Many wholesalers will negotiate costs when possible. For example, they may reduce shipping costs on larger orders, especially with jewelry and handbags, products that weigh less and are easier to ship. Because they work directly with manufacturers and designers, you get the inside scoop on new trends before they hit the market.
Benefits of Selling Handbags and Jewelry
Boutique owners making money on multiple products can see more success than those selling only one item. It’s like having multiple streams of income. If one stops bringing in revenue, the others can make money while you make necessary changes. If you only sell one product and it stops selling, you don’t have a backup funding source.
Other benefits of selling handbags and jewelry include:
- They do not take up much display space.
- They do not take up much room for storage.
- Many people like to have multiples for changing seasons and various events.
- They make great impulse buys for customers or as gifts.
- They bring in customers who may only be interested in handbags and jewelry.
- It offers convenience to your customers.
- You can upsell and cross-sell products to customers who want a complete outfit.
Finding handbag and jewelry wholesale suppliers for your boutique needs is the best way to ensure your customers get trendy fashion and accessories. It allows you to sell various products that are high in quality. Finally, working with a wholesale supplier helps you make more money, which will ultimately help you achieve long-term success.
Check out Wholesale Fashion Square as your top quality wholesale clothing and jewelry supplier serving Los Angeles, Texas, and the rest of the United States.