Boutique Marketing & Merchandising Blog - Wholesale Fashion Square

20 Nov

Women's New York Fashion: A Guide to the Latest Trends - WFS

Boutique owners everywhere look to the New York fashion industry to learn about new trends and styles. New York does not disappoint this year, making the upcoming fall and winter months a fashion adventure. New York is home to the top design schools, designers, and retailers. Fashion Week occurs twice a year, but there are hundreds of other events, fairs, and shows where boutique owners can find the perfect wholesale clothing and wholesale jewelry for their customers. When you own a business, you must find ways to please your customers and make money. Shopping wholesale is the best way to make this happen. Buying wholesale means you purchase items in bulk at a discounted price from a wholesale supplier. If you are...

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9 Nov

What’s the Best Product Pricing Strategy for Boutiques?

by SMG Admin

Retail

What’s the Best Product Pricing Strategy for Boutiques? - WFS

Product pricing strategies help grow your small business and increase your customer base. The word “price” is both a noun and a verb. The latter is what you do to an item for sale in your boutique. If you get the pricing wrong, you could lose money. No business owner wants to lose money. Pricing is something you must do with purpose and through a specific process. The right strategy will attract and build customer relationships, allow greater profit margins, and increase revenue. Various pricing strategies exist; you may not use the same one for every product you sell. Therefore, it’s essential to understand different methods before making pricing decisions. Below are five pricing strategies that are most often used by small...

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25 Oct

Made in the USA Clothing: All About Buying Affordable and Quality Wholesale Styles

by SMG Admin

Buying

Made in the USA Clothing: Affordable and Quality Wholesale Styles - WFS

The Federal Trade Commission defines Made in the USA products as entirely or virtually entirely made in America. They created forty pages of standards and regulations that Made in the USA manufacturers must meet. Customers like buying products made in the United States. Research shows that 80% of consumers prefer USA-made products, and 60% are willing to pay more. In a recent study, 32% of consumers reported they look for and purchase made-in-America clothing. They find that out of the billions of dollars spent on apparel yearly, only a small percentage is made in the USA. Boutique owners can significantly impact the number of American-made items sold by offering them to their customers. If you are a boutique owner in Los Angeles,...

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6 Oct

Why Find Handbag and Jewelry Wholesale Suppliers For Your Boutique Needs

by SMG Admin

Buying, Retail

Handbag and Jewelry Wholesale Suppliers For Your Boutique - WFS

Boutique owners find success when taking a multi-layer approach to selling products. They choose a primary product to sell, then complementary products that enhance the main product. For example, bridal boutiques sell wedding gowns but also offer wedding jewelry, shoes, and tuxedos. A boutique for professional women sells clothing appropriate for the work environment. They may also sell jewelry, handbags, and makeup. Everyone is so busy today. Customers don’t have the time to buy clothing at one store and then travel to different stores for jewelry, handbags, etc. You can solve this problem by stocking complimentary products, which means considering trends, profit margins, and target customers. Here are some tips to ensure success if you are a boutique owner selling products that...

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19 Sep

How to Start a Jewelry Business

by SMG Admin

Retail

How to Start a Jewelry Business - Wholesale Fashion Square

There is no better time to start a jewelry business than now. The industry is expected to grow to $292 billion by 2025. Retailers can see success online and in shops using creative marketing and promotional activities. You can start a jewelry business with a small investment and grow it naturally, especially when working with a wholesale supplier. So, if you're wondering how to start a jewelry business, there are some crucial steps you can take to ensure success. A few of these steps are detailed below. Choose Specific Types of Jewelry To determine the types of jewelry you want to sell, you must organize your preferences based on the following: Material used to create jewelry can include metals, fabrics, leather, resin, plastic,...

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11 Sep

California Wholesale Fashion Events: Prepare for Fall Styles and More!

by SMG Admin

Buying

California Wholesale Fashion Events: Prepare for Fall Styles - WFS

Retailers looking to stock boutiques with the best Fall styles and trends are in luck. California has some of the best wholesale clothing shows and events. You can find it whether you are looking for high-end, casual, formal, or gender-neutral fashion. Here are some of the most anticipated upcoming shows: Los Angeles Kids Mini-Market, September 10-13 International and American fashion for kids will be displayed at the L.A. Kids Mini-Market, perfect for retailers who can't attend the October Kids Market. In the heart of the L.A. Fashion District, you can find fashion for kids of all ages and sizes. You can visit hundreds of showrooms, meet designers, and make incredible contacts. Showroom Sample Sales, Last Friday of Every Month, 9:00 a.m. to 3:00...

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22 Aug

Plus Size Summer Fashion: Wholesale Clothing Trends for Your Boutique

by SMG Admin

Retail

Plus Size Summer Fashion: Wholesale Clothing Trends - WFS

According to statistics, the plus-size clothing market is valued at $288 billion today. In the same report, reasons for this booming segment in the fashion world are based on several factors, including the world’s growing demand for body positivity and the push by plus-size people to have more trendy options available for everyone. Although the runways are still walked by size zero-wearing models, 68% of American women are size 12 and above. Even the plus-size models don’t accurately portray the average American woman, who is a size 16 or 18. Your boutique can benefit from these plus size summer fashion trends. Summer is the best time to introduce wholesale clothing trends for plus-size women. If you’re not sure what to purchase for...

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9 Aug

The Evolution of the LA Fashion District: From Manufacturing Hub to Fashion Destination

by SMG Admin

Buying, Marketing

The Evolution of the LA Fashion District - WFS

One hundred blocks and 2000 wholesalers with the trendiest clothing and accessories for you to fall in love with and purchase for your boutique customers. It's the Los Angeles Fashion District, the place for buying wholesale on the west coast. It all started in the early 1900s. Then known as the Garment District, it was a place for manufacturers to create and sell their work. It has been growing since, hitting some major milestones, like becoming the center for sportswear and women's clothing in the 1950s. It is where wholesalers want to be to attract the right customers. Eventually, some retailers were allowed to sell their purchases in the newly formed Santee Alley, which referred to retailers selling out of the backs...

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24 Jul

Where to Buy Bulk Clothes For Resale? Tips For Finding a Quality Wholesaler

by SMG Admin

Buying, Retail

Where to Buy Bulk Clothes For Resale? Tips For Finding a Quality Wholesaler - WFS

Are you curious to know where to buy bulk clothes for resale? Buying clothing in bulk to resale in your boutique has many benefits, including higher profit margins and revenue. The problem some retailers face is finding the right place to buy quality, trendy wholesale clothing that will sell. Also, they don’t want to make substantial financial commitments initially with a company they barely know. Boutique owners cannot afford to be on the losing end of a buyer-seller relationship. These concerns are nothing new; over the previous centuries, winners in the industry have been happy to share advice with retailers. The number one recommendation is to buy bulk clothes for resale from a wholesale supplier. Below is a guide to buying wholesale,...

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10 Jul

The Best of Texas Fashion: A Guide to the Latest Trends

by SMG Admin

Retail

The Best of Texas Fashion: A Guide to the Latest Trends - WFS

If your thoughts on Texas fashion are bootleg jeans, cowboy boots, and wide-brimmed hats, you will be blown away by current trends. Texas fashion trends reflect the numerous cultures, including Native American, Mexican American, wild west, rodeo, ranching, and even Southern Belle, to name a few. The latest trends are a great blend of designer runways and high-function styles. Boutiques are building relationships with wholesale clothing and jewelry suppliers offering affordable quality and beauty. Below are examples of the best of Texas fashion. Blue Jeans Believe it or not, blue jeans almost became the official state costume of Texas back in 1977. While the proposal was turned down, blue jeans have become a must-have for wardrobes. Blue jean trends are plentiful and include...

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