9 Jul

8 Women’s Summer Clothing Items to Have In Your Boutique

Women's Summer Clothing Items to Have In Your Boutique - Wholesale Fashion Square
As you prepare your boutique for summer, consider these 8 perfect women's summer clothing items to include in your inventory. You've set a budget. You've analyzed your customer base, and you know which sizes sell the most and least. You understand your boutique's design layout, how many items will make it look organized, and how many will make it look cluttered. Most importantly, you understand how women want to feel, and you know the right summer styles can elevate both mood and confidence. You are ready to start buying women's summer clothing items to add to your inventory. Below are the 10 top summer wardrobe essentials to have in your boutique.   The Perfect Summer Dress In many areas, summer means high temperatures. That doesn't mean...
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30 Jun

7 Reasons to Buy In Bulk From A Wholesaler

Buy In Bulk From A Wholesaler - Wholesale Fashion Square
As a boutique or store owner, your priority is your bottom line, and you can improve your return on investment if you buy in bulk from a wholesaler. Here are 7 benefits of using wholesale products in your store. Some people think buying in bulk means purchasing large quantities of a product to stock their shelves. To some, it means they don't have to go back to the store for a while. Others think it means getting a significant discount. The truth is, bulk buying is a combination of these statements. The industry definition of buying in bulk means to purchase large quantities of a specific item at one time to reduce the price you pay for each item without wasting, or...
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24 May

7 Essential Boutique Essentials to Stock

7 Essential Items Your Boutique Should Always Have In Stock Essentials, staples, best sellers, go-tos, faves — whatever you call them, some articles of clothing are simply necessary to keep in your store. Why? Because they're timeless, they sell year-round and your customers are always on the hunt for 'em. Keep reading for 7 essentials you should always keep in your inventory.   1. White tees, please. You simply can't get more versatile than a basic, white, 100% cotton t-shirt. It's thin enough to layer and timeless enough to wear with not much else without looking boring. The most important part of shopping at wholesale clothing stores for white tops is the fabric. Steer clear of acrylic, polyester, rayon, acetate and nylon if you can,...
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17 May

Plus Size Fashion 2018 Buyers Guide

The Buyer's Guide to the Plus Size Fashion Market It's 2018. The world is finally turning its back on high-fashion fads from decades gone by, jutting hip bones and thigh gaps. Research from The NPD Group shows that the plus size apparel market generated $17.5 billion in sales between May 2013 and April 2014, up 5% from the prior year. Real women's real bodies are being celebrated — and we can't be more excited. You know that plus size women have just as much of a style range, wants and needs. But because plus size fashion wasn't on the runways and in the magazines for so long, knowing which brands to buy for your store can be tricky and intimidating.   Here are 5...
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20 Mar

The Top 8 Swimwear Trends of 2018

Depending on where you reside, warm-weather vibes may feel very far away. What better way to make the cool weather speed up than by lusting over upcoming swimwear looks? No matter the temps, poolside hangouts, tropical vacays, and brand-new swimwear trends are near. Which styles should you carry in your boutique? Here are 8 swimwear trends that are forecasted to make a splash this year. Belts, Harnesses, Suspenders. This year, swimwear is staying away from minimalist and is all about eye-catching embellishments. Expect to see metal ring belts, edgy and goth-inspired harnesses, wide belts reminiscent of the '90s, functional ties, and more strappy delights. Metallics & Shine. Speaking of eye-catching flair, put those sunglasses on because summer 2018 has an oh-so-bright future. We're talking...
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27 Feb

3 Tips For Your Best Store Display Yet

Store Display Design Tips
Visual merchandising can be intimidating if you're new to the task, but it's an oh-so-important part of organizing your store and displaying your merchandise. It's more than simply folding tees, hanging up cardigans and buying a pre-made sale sign—it's an art. Whether you're training new employees on best practices or learning about store displays for the first time, don't fret. We've got some tips to take your store to the next level. Does visual merchandising make an impact on sales? Absolutely. In today's fast-paced, instant world, shoppers' attention spans are shorter than ever. Your store displays are your best tool to quickly show customers what you have to offer and how they may use your products. With a single display, you...
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2 Feb

5 Timeless Pieces for Every Closet

The little black dress, simple black pumps, denim—some styles are always on trend, no matter the season. The key to having a popular boutique inventory is mixing these versatile pieces alongside trendier garments that highlight the fashion of the region and season. Your customers will love the range and have the ability to build complete, balanced outfits after visiting your boutique. A White Button-Up  Whether it's being dressed up with a blazer for a dream-job interview or accented simply with dark denim and black flats, the white button-up is a true must-have for your customers because of its versatility alone. A Black Blazer Don't underestimate the neutral-hued blazer. We love how a tailored jacket makes a vintage-inspired graphic band tee look a bit smarter—or...
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6 Dec

Shopping For Your Demographic

According to IBISWorld, the clothing boutique industry is worth roughly $21 billion, but at the same time is also highly fragmented. Meaning that no single player makes up more than 1% of the total industry revenue and every retailer is having to fight tooth and nail to even gain any market share. Due to the fact that boutiques are typically small, single-location enterprises, they thrive on catering to niche markets. You have to know exactly who to target and shop for if you want your boutique to be profitable and successful at the end of the day. Don't worry, this is where we come in! I’m sure you got a basic understanding of customer demographics in our previous post about “How...
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8 Sep

How to Merchandise Your Boutique

Your retail space can be your most productive and most efficient salesperson, so why not take full advantage? Visual merchandising is one of the most effective ways to get window shoppers in the door.   In order to optimize your sales space for maximum revenue and increase your sales per square foot, you need to not only catch your target customer’s attention, but get them to make a purchase as well. By using some trusted methods for strategically planning your retail space, you’ll be able to brand your boutique, engage with customers, and maximize profits. To get you started, here are some tips:   Always Keep Things Fresh   Generally, a good rule of thumb to follow is changing up your visuals about once a...
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31 Aug

Buying Inventory for Your Customers

How Do You Buy The Right Inventory For Your Customers?   As you are fully aware of, boutiques offer an unmatched unique experience. Your customers come to your stores looking to get away from the mainstream and dull offerings found elsewhere in the marketplace. This is where you come in with your specialized product selection.   What you may not be aware of however, is that buying your inventory requires careful research and planning in order to make your boutique successful. To help make that process a little easier, follow this quick guide on how to buy products that align with the wants and needs of your clientele.   Buy For The Right Age Shopper   Do you have a loyal customer base? If so, what...
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