How Social Media has Changed the Way We Shop Dwindled are the times of ear-marking pages in Vogue Magazine to catch up on the latest trends, as now @voguemagazine has over 16.4 million Instagram followers and a strong presence on every social media platform available. Fashion has changed, and not only the season to season shift of trends coming in and going out of style. The entire process of fashion, from labels advertising clothing to consumers making purchase decisions, is not what it used to be, which is predominately caused by the growth of social media and our instant global connection to people (and styles) from around the world. Anyone Can be a Trendsetter A recent study by Mintel discovered that around...