Look out! Spring is on the horizon and almost here! While it may be tempting to stock up on those adorable short skirts and linen tank tops in your store, there is one clothing staple that is perfect for this transition from winter to spring. Re-introducing: the maxi dress.
Maxi dresses have been so popular the past few years- and for good reason! A quality maxi dress can last you for several years. These popular finds can be worn in a variety of different ways during each and every season. So, when you’re thinking about the inventory for your store, maxi dresses should be at the top of your list. Because purchasing maxi dresses for your inventory will ensure that your shoppers have all of the fresh finds they need this Spring!
During the transitional months from winter to spring, any outfit with three-quarter sleeves is a great option. This is especially true for maxi dresses. Cotton maxi dresses with long sleeves are perfect for everyday activities from running errands to going to meetings at work and everything that comes in between! As a boutique owner, stocking up on several of these easy-to-wear dresses will keep your customers happy!
High-low dresses are the perfect compromise between a maxi dress and a mini dress! They are perfect for late winter and early spring because they can be worn in so many different ways. If the weather is still chilly, style a high-low dress with a fashion-forward coat. Once the weather is a little bit warmer, accessorize a high-low dress with an adorable pair of brown or grey booties! No matter what your customers pair their high-low dresses with, your selection of these transitional dresses will keep customers coming back to your store time and time again!
Whites were all the rage this winter! There is no better way for your customers to embrace this trend than with a white maxi dress. These maxi dresses are perfect to accessorize with a leather jacket or jean jacket. White maxi dresses are perfect for any occasion, dressy or casual. They look just as great on your customers as they head off to a Valentine’s Day dinner as they do walking through the grocery store. Show your customers how to be bold with winter whites this season with a white maxi dress!
How to Wear a Maxi Dress in the Winter
The best part about maxi dresses in the winter and early spring is how easy they are to layer! In your store, style a basic black or grey maxi dress over a white long-sleeved tee for a comfortable option. Or, mix it up with a print maxi dress over an adorable blouse styled with a trendy blazer to create your customers’ new favorite office look. This look is perfect for those transitional months where it is too cold to wear just a maxi dress to work!
Speaking of layering, any maxi dress can easily become a transitional staple piece with the help of an adorable cardigan! If you live in a place where spring does not come around until mid to late March, then stock up on some heavier knit cardigans for an extra chilly February. These cardigans will be the perfect accessory to any and all outfits your customers decide to wear this winter- especially their new and adorable maxi dress!
The best part about a maxi dress is that no matter how your customers wear it, they will look great! They can think about sunny and warm spring days as they flaunt an adorable floral maxi dress. They can get excited about the upcoming summer is a brightly colored maxi dress. They have the freedom to accessorize these staple dresses with jewelry that matches their personality and style!