Winter is such a fun time of year to layer up, dress up, and stock up on gorgeous pieces to wear in the chilly outdoor weather or cozied up inside. With so many different holiday parties on everyone’s calendars, your loyal shoppers (and other people browsing your store for the first time this busy holiday shopping season) are bound to want some glamorous outfits to keep them warm and stand out from the crowd.
Encourage your customers to put away their ugly Christmas sweaters and outdated holiday outfits by displaying the best dressy pieces of the season. At Wholesale Fashion Square, we have the most gorgeous dresses and jumpsuits, jackets, tops, bottoms, and accessories for all of your holiday party needs. With pieces in the prettiest colors and patterns and the highest quality materials, Wholesale Fashion Square is the one-stop-shop for all of your glamorous holiday inventory, and your customers will be going to their holiday parties dressed to the nines.
In this blog post, we will discuss some of the cold season’s hottest trends for dressy party-wear that are straight from the runway. We will tell you how to style the trends on your store’s mannequins and displays and we will provide style tips that your sales associates can pass on to your customers when assisting them on the sales floor, in the fitting rooms, and at checkout. With the right purchasing and selling strategies, you are sure to increase the conversion potential of each individual piece sold. Read on to see what outfits we think both you and your customers will adore.
Keeping It Professional
Blazers, pant suits, and tailored tops and bottoms are not just for work or even your office holiday party. This past fashion week featured countless dressy blazers, pantsuits, overcoats, and other tailored looks that would make an incredible statement at any dressy holiday function. Your customer could go for a suit in a monochrome look, or simply a pretty blazer with lace detailing and a put-together blouse and pants. Wearing blazers and suits to parties this season is chic, trendy, and also timeless in their classic silhouette and an air of sophistication about them.
Putting a mannequin in a full pant suit is sure to grab attention. Paired with a mysterious overcoat and a cool hat, scarf, a pair of booties, or another winter accessory will be a complete look that is sure to inspire your customers. You can push them to try on these bold choices by engaging them as they look at it and picking out a few blouses to go underneath that will pique their interest and give them the push they need to make such an incredible fashion statement at their next party.
All Laced Up
There is nothing sexier than wearing a gorgeous silk slip dress, a tight bodysuit, cool stockings, or other lingerie-inspired looks to a fun New Year’s Eve or other nighttime party. Stock up on dresses with pretty lace accents, cool mesh inserts, trendy corset waists, and lingerie-inspired details. The gorgeous features of lace pieces are enough that they typically don’t require much accessorizing, but don’t be afraid to add some layers, especially when the temperatures drop. These pieces are meant to make customers feel sexy and glamorous, so they should do what works for them.
Display these pieces with a pair of cute strappy heels and a fun bag that will signal to your customers that these pieces are meant to be worn out on the town. Assist your customers in finding the right sizes and fits that work best to accentuate their figure and make them look trendy and confident.
Details that Stand Out
Fashion week was filled with sequins, rhinestones, zippers, metallic fabrics, furs and feathers, and other heavy detailing that would bring the perfect amount of edge to a holiday party look. Stock up on heavy jackets and sweaters, shiny dresses, faux fur coats, metallic mini skirts, and other items that can be worn all winter long.
Display the heavier details on these items by layering them over lighter, airy items to create a look that is the perfect mix of girly and edgy on your store’s mannequins. Putting these pieces on a display to create a complete look will inspire customers to add these pieces to their own wardrobe too.
Picking out on-trend items for holiday party season is a breeze when you’re buying your store’s inventory from Wholesale Fashion Square. At 50-70% below typical wholesale prices, Wholesale Fashion Square is giving you the best deal on the most fashion-forward items this year. Finish out the final quarter of the year strong by purchasing our luxurious wholesale clothing for the best prices.