Bring on the pumpkin spice, it’s the start of sweater season! There’s no better feeling than curling up in front of a roaring fire wearing your favorite sweater. As a store owner, you know that sweaters are the most popular item to stock this season. So, this fall, make sure to stock all of the hottest fall fashion for all of your customers to enjoy!
Let’s talk sweater colors first. The Pantone Color Institute helps companies and designers around the world choose colors for their products or logos. Every year, they release a color trend forecast based on top fashion runway shows as well as a designated “Color of the Year”. Pantone is the leading expert in deciding which colors are “in” and which are “out” each fashion season. So, let’s explore what colors are trending this fall and how you can show off these colors in your store in the form of cozy sweaters.
Millennial pinks were all the rage on the runway the past two years. This season saw a lot of transitions from shades of pink to shades of purple, especially to lilac. Embrace this beautiful color in a variety of ways, whether through open cardigans or traditional sweaters. It’s so easy to incorporate this traditionally spring color into your store’s sweaters for a great pop of color this fall!
As the seasons change, the leaves transition into beautiful reds, oranges, and yellows. This year, embrace these traditional autumnal colors as well as non-seasonal colors. From bright red to dark red, red is a color that is all the rage this fall! A great red sweater goes perfect with any outfit. Style a red sweater with gold jewelry and dark denim for a perfectly fall look that will take your customers from daytime to nighttime seamlessly!
If you didn’t know- the fashion tends you loved from the 1980s are back- including anything and everything neon (Check out our Top 80s Fashion Trends Today post)! Just because the weather is getting colder doesn’t mean that you have to ditch those neon colors either! Simply stock bright cardigans alongside your staple fall greys and blacks for a fun and trendy selection that will turn heads!
Not only are sweaters great because of the range of colors you can buy them in, but also because of the different styles you can purchase as well. This fall, mix up your inventory of sweaters with new different patterns, styles, and knits. Having a diverse collection of inventory will keep your customers happy all season long!
80s-inspired color-block striped knits are all the rage this fall. Striped sweaters often have a wide range of different colors and textures all in one sweater. Stock up on thin stripes, thick stripes, or both- whatever you like best! A striped sweater can be styled with basic black bottoms like a skirt, pants, or leggings. By selling multiple striped sweaters in your store, you can appeal to any customer looking for a striped sweater to amp up their fall and winter wardrobe.
Keyhole sweaters have been in style for the past few seasons. These fashionable finds are trendier than the average scoop neck sweater. Keyhole sweaters are perfect for any day night look, especially during those chilly winter months when you are bundled underneath several layers. Stock up on a funky keyhole sweaters that have detailing on the arm or near the neck for additional style points from your customers!
Long cardigans are a must have for any outfit. They are perfect for your customers to throw on over a stylish mini or midi dress. During the extra cold winter months, style your storefront with thicker knit cardigans. If the weather outside feels unseasonably warm, then style some thin and colorful cardigans that will accessorize great with any outfit. Carry the popularity of versatile kimonos this spring and summer into your fall inventory as well!
Oversized sweaters may never go out of fashion! They are so comfortable and easy to wear. Any color or knit is great for everyday wear and enjoyment. Stock up on adorable oversized sweaters this fall to show your customers that they don’t have to be uncomfortable to be fashionable! The fashionable fall sweaters on our website will look amazing in your stores and will fly off the rack quickly! Shop Wholesale Fashion Square for the best deals on wholesale premium clothing and jewelry every day!