Including trendy plus-size clothing in your boutique offers many benefits to both your customers and improves the success of your boutique. Here’s what to know.
Did you know 67% of women in America wear sizes between 14 and 34, making the plus-size clothing industry a multi-billion dollar market and rising? The Center for Disease Control and Prevention collects data on everything, even plus-size women. They found the average American woman is 5’4”, 170 pounds, with a waist circumference of 38.7. This is the equivalent of a size 14.
It makes you wonder why more retailers aren’t catering to the plus-size woman. If you’re considering selling trendy plus-size clothing, here are a few more reasons why it’s a great idea.
1. 100 Million Plus-Size Women in the United States
Yes, the numbers above are correct. Sixty-seven percent of women equals 100 million. That’s millions of ladies searching for outfits that make them look and feel great. They are sick of the elastic waistbands, one or two color choices, and fabric that is the same found on clothes for the elderly.
Plus-size women in America are company leaders, business owners, and stay-at-home moms. They are college students, athletes, doctors and serve in our military. When they are not exhausting themselves at work, they want to have fun and experience life. They want to do this while also wearing the latest trends. The first and maybe the best reason to include trendy plus-size clothing in your boutique is that the women want it. There is a large demand for it.
2. Plus-Size Women Are Willing to Pay More
Charging more for plus-size clothing is a daily debate in the retail industry. It doesn’t seem fair, but adding material to clothing can cost you more. The average increase is around 33.4%. However, women are willing to pay the additional costs to look good.
Women are used to paying more, even though it is not right. Hair salons charge more for women than men. Women’s underwear, grooming products, shoes, wallets, and many more items cost more for women than men. And women pay extra money for products that make them look and feel fashionable.
3. Higher Profit Margins for Trendy Plus-Size Clothing
Plus-size is profitable. A recent study by ModCloth found that 90% of women feel more confident when wearing a great outfit. They also found 81% of women are willing to pay more money for great outfits, and 88% would purchase more trendy outfits.
Also, the plus-size clothing industry is growing by 4.4% every year. In 2017 the global plus-size women’s clothing market was $165.2 billion. That’s billion with a B. Add 4.4% to that each year, and you will see this market is huge, giving you the ability to make higher profit margins.
The key is to find the right wholesale supplier that offers the trendiest plus-size clothing at the biggest discount.
4. The Wholesale Supplier
There are many wholesale plus size clothing suppliers offering quality, fashion-forward clothing and accessories for plus-size women. They provide the same great trends for the same great discounts. Most offer a 10% discount on orders and 15% or more for creative mismatching purchases.
You can buy plus-size clothing in bulk or mini-batches if you want to test the item in our boutique first. And you won’t be limited to one pair of pants and one top. Wholesalers for plus-sizes offer
- Plus Size Dresses
- Plus Size Tops
- Plus Size Bottoms
- Plus Size Rompers
- Spring and Summer
- Fall and Winter
- Plus Size Outerwear
- Plus Size Sets
- Mismatched Plus Size
- Plus Size Assorted Sample S
The right wholesaler offers inclusive sizing so you can attract and meet the demands of all female customers.
5. Inclusive Sizing Benefits
As a business owner, you want to make money. If you don’t have profits, your boutique can’t stay open. Likewise, if you exclude customers, you limit your profits. If you provide inclusive sizing or offer extended sizes for trendy plus-size clothing, you open your doors to a whole new customer base.
Providing inclusive sizing all gives you new marketing strategies. With 67% of women being plus-sized, you can reach more people for the same cost. Because you are offering high-quality clothing for larger women, you will build a loyal following. Women will often return to a boutique that gives them the clothing they want, the clothing that fits, and the clothing that makes them feel good.
6. You Will Solve a Problem for Many Women
Numerous reports show a lack of access to plus-size clothing in America, especially those with a name brand. By including trendy plus-size clothing in your boutique, you are solving this problem for the women in your area.
Shopping online for plus-size clothing can be a nightmare filled with returns and exchanges that take weeks. In your boutique, women can try on the clothing before purchasing.
Larger women want to get excited about shopping for clothes, just like every other woman. You can give them a place filled with plus-size clothing that excites them. They don’t have to dread going to Wal-Mart to see the limited supply of boring clothes. They don’t have to go to a plus-size only store that makes them feel like an outcast.
It’s a win-win for both of you.
7. It Just Feels Good to Do The Right Thing
You know how difficult it is for plus-size women to find cute, quality clothing. Picture the woman who enters your boutique finds the perfect size 18 jeans that make her look and feel fantastic. The smile on her face gives you a sense of reward. This same woman decides to buy many other items in this same brand and size. She pays for her purchase and leaves your boutique feeling excited, confident, and maybe even a little sexy. You have made her day. She becomes a loyal customer and invites other plus-size women to support your business. By doing the right thing of providing clothing options for larger women, you have made them feel good, which makes you feel good.
Contact Wholesale Fashion Square today to create a plan for your boutique to include trendy plus-size clothing. You may learn a few more reasons why this is a great idea.