The winter brings shoppers into your store who may have never entered the entire year as the winter is filled with the best discounts, the season of giving, and occasions like Black Friday that encourage customers to come to your boutique.  They come in frantically to find the perfect gifts for their friends and family and have high expectations for the level of customer service they should receive.  Their presence in your store gives you the opportunity to make an extra great impression on them that will make them not only want to spend money at your store on holiday gifts, but also make purchases for themselves that will make them want to keep coming back for every quarter of next year. The best way to ensure a conversion is to...

‘Tis the season! The season for winter weddings that is! Especially during the holiday season, there’s nothing that beats the excitement of attending a wedding. When choosing which winter wedding guest finds to stock in your store, you should also think about the different types of weddings your customers may be attending. By stocking your store with great formal and semi-formal wedding wear as well as warm accessories, your customers will be dressed to perfection this winter wedding season! Check out our list below of the best wedding guest dresses for this winter: Formal Formal attire weddings are a chance to break out your nicest ballgowns and sky high heels. If your customers don’t already have these items they will come to...

The holiday season is upon us, and it’s time to show our festive spirit! What better way to share your holiday cheer than with some shiny accessories to catch the twinkling light? Lucky for you, we’ve got a brand new collection of wholesale jewelry for you to sparkle in all season long. Feeling generous this gift-giving season? Give a gift of bags, scarves, and more thanks to Wholesale Fashion Square’s wide variety of accessories. Joys of Jewelry Singing songs of five golden rings? We sure do love a boho stacked ring set! From rings to bracelets and beyond, our latest collection of jewelry styles will be sure to bring a sparkle to your next ensemble. Find your favorite set of gold rings...

Just because it’s cooling down outside doesn’t mean that you have to hang up all of the white clothes in your stores! Whites are so versatile that they don’t have to confine to a season. Sure, it may be best not to put out your white linen tank tops this November, but white sweaters are perfect for the transition from the end of autumn into winter.  Any white clothing made of wool, cashmere, or knit that has long or three-quarter sleeves is perfect for this transition. Mix up the inventory hung on the racks in your store this winter by purchasing a variety of options, shades, and textures. Debut adorable white shirts, jeans, jackets, and blouses that your customers will love...

‘Tis the season of friendly gatherings, crackling fireplaces, and excessive greeting cards. The holiday season is fast approaching, and that means lots of events to attend. But what will you wear when you’re not mingling at a family function or office party? Try out these casual cold-weather outfits to maintain your style for the rest of the holiday season. For Travel Traveling far distances to your holiday destination? This look will provide you with the comfort and coziness that you need to tackle a long flight or road trip. The base of any great travel outfit always begins with a pair of trusty black leggings. Take the time to find a pair that suits you best, then pull out your favorite plaid...

With holiday gifting bringing more people to retailers in quarter four than any other quarter of the year, it is the most important time of year to show off your store’s expansive inventory.  Having the best winter inventory means having an inventory from which all of your customers will want to buy. Stock clothing for every winter function-- whether it is for a holiday occasion, a gift for a special someone, or just a fun item to splurge on. The winter often brings lavish vacations, dressy holiday parties, and cozy casual wear, making getting dressed so much more fun.  Show your customers that you share their love for winter fashion by stocking up on all of the right items and...

Quarter 4 for any retailer in the United States is more often than not the most profitable quarter of the whole year.  Something about the season of giving and the amazing Black Friday and Christmas deals makes customers want to purchase more for their loved ones and themselves.   This is the time of year where clothing retailers should feel more pressure than ever to provide the best possible shopping experience for their customers.  From the store’s appearance to its attention to customer service and products, it is very important that customers walking into your boutique in Q4 are getting a near-magical holiday shopping experience.   By following our five tips below, you can ensure that your boutique not only entices customers to come...

The leaves are falling, the days are shortening, and Starbucks is serving pumpkin spice lattes once again. You know what that means; Winter is coming. Looking to tackle the approaching cold-weather and avoid fashion faux pas? Read on to learn about the season’s warmest styles. Denim, Lots of Denim Denim may always be in style, but this season, denim has been given a twist. From frayed edges to flared ankles and embroideries to printed patterns, denim has taken on many distinct personalities over the season. Frayed edge jeans transform a simple sweater and jeans ensemble to an effortlessly bold look that’s perfect for a day out with friends. This embroidered white denim keeps the warm spirit of Spring alive long throughout the...

What is influencer marketing? As a store owner, you understand the importance of Instagram for maintaining relationships with your customers. Instagram boasts an entirely visual layout and is typically thought of as being more creative than other social media platforms. This fall, if you’re looking to improve your Instagram marketing strategy consider working with an influencer to promote your brand and products. Back in January, we posted about the top social media marketing trends for boutiques in 2019. One of the top trends we reported on was influencer marketing. But what exactly is influencer marketing and why does it matter for your store? Influencer marketing is when designated content creators, called influencers, share content about a specific brand or product on their...

No matter who your customer is, you can just about assure that they are a busy, dynamic woman who often has many different activities and responsibilities every day.  Some of the most valuable pieces to women today are versatile ones that can be worn all day and night, no matter what the plans are. It is important to be sure that your boutique is stocked with the trendiest items that will make your customers feel like work is play. Dressing your mannequins up in these five pieces will be sure to inspire the woman who needs to take their look from the office, to dinner, to out on the town: Put-Together Blazers There is nothing like a classic blazer to make any...