Sequins in the Daytime Yes, you read that right. We are on Team Sequins in the Sunlight. If you're not a complete stranger to the runways, fashion magazines or street fashion, your eyes have probably been drawn to the everlasting sparkle of...

Ecommerce SEO Tricks The first step in getting people to buy from your website is getting people to visit your website. As you're building your online store, think about SEO. What is SEO, you ask? Let's define it. SEO, which stands for Search Engine Optimization, is the process of using keywords to receive free, organic traffic to your website. Organic traffic simply means that you didn't pay for an ad to show up at the top of a search engine. People just found and clicked on your website because it showed up on the first few pages of search results. Search engines, like Google, Yahoo and Bing have search results, where websites show up and are ranked based on what the search...

5 Fall 2018 Accessories to Stock Accessories hold the power of taking an outfit from blah to ba-bow in an instant. This year's fall accessories are doing just that, and we can't get enough of their eye-catching flair. Keep reading to get the lowdown on 5 of the biggest ensemble add-ons you'll see— and love to wear— this autumn. 1. Fringe Frenzy Fringe makes a comeback! Tassels accompanied by feathers and 1970's-inspired fringe is back. From neutral leathers and pleathers to metallic strings, the aesthetics of fringe are more versatile than you may think. If you're really feeling this fringe thing, go wild with a fringed dress, tank or vest. If you want to try it out for the first time, we recommend...

buyer \ˈbī(-ə)r\ noun "The buying role differs between companies, but all fashion buyers are responsible for overseeing the development of a range of products aimed at a specific type of customer and price bracket.” Whether you're starting an online boutique or physical store, buying is one of the most important factors when it comes to running a smart, budget-friendly business—and creating a brand identity for your store. These tips are great for store owners who have been in the game a while, too. Read on for 5 pieces of advice we have for buyers. Figure Out Your Niche Maybe you want to start a vintage boutique specializing in women's apparel and accessories. Groovy! That's a niche and, chances are, you will stand out among...

There are many factors that go into buying inventory for your boutique or online shop. Now that you've read our blog post on Buying 101, here's the next step in narrowing down your target customer and piling your shelves and racks with pieces they'll gobble up. We're sure you've heard "variety is the spice of life," and it applies here too. But before you fill your shopping cart at your favorite online clothing wholesaler, here are 5 tips you should keep in mind when shopping for a variety of ages and body types. Take inventory. Checking out what you've currently got in stock will tell you what you've sold most of in terms of style and size. The garments that are left...

How Do You Promote Your Boutique? As a small business owner with a boutique retail store, it can be really easy to hit a slump and feel frustrated when sales are down or when you're just not getting enough foot traffic through the door. Luckily, there are many surefire ways to spread the word about your storefront in a way that only a physical location can. Check out and try these ideas below to help step up your promotional game and boost your business. Invest in Local SEO Brick and mortar retail stores cannot survive solely on foot traffic and word of mouth anymore. So you will need to make local search engine optimization a priority and optimize your marketing online for local...