17 May

Plus Size Fashion 2018 Buyers Guide

The Buyer's Guide to the Plus Size Fashion Market It's 2018. The world is finally turning its back on high-fashion fads from decades gone by, jutting hip bones and thigh gaps. Research from The NPD Group shows that the plus size apparel market generated $17.5 billion in sales between May 2013 and April 2014, up 5% from the prior year. Real women's real bodies are being celebrated — and we can't be more excited. You know that plus size women have just as much of a style range, wants and needs. But because plus size fashion wasn't on the runways and in the magazines for so long, knowing which brands to buy for your store can be tricky and intimidating.   Here are 5...
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20 Mar

The Top 8 Swimwear Trends of 2018

Depending on where you reside, warm-weather vibes may feel very far away. What better way to make the cool weather speed up than by lusting over upcoming swimwear looks? No matter the temps, poolside hangouts, tropical vacays, and brand-new swimwear trends are near. Which styles should you carry in your boutique? Here are 8 swimwear trends that are forecasted to make a splash this year. Belts, Harnesses, Suspenders. This year, swimwear is staying away from minimalist and is all about eye-catching embellishments. Expect to see metal ring belts, edgy and goth-inspired harnesses, wide belts reminiscent of the '90s, functional ties, and more strappy delights. Metallics & Shine. Speaking of eye-catching flair, put those sunglasses on because summer 2018 has an oh-so-bright future. We're talking...
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27 Feb

3 Tips For Your Best Store Display Yet

Store Display Design Tips
Visual merchandising can be intimidating if you're new to the task, but it's an oh-so-important part of organizing your store and displaying your merchandise. It's more than simply folding tees, hanging up cardigans and buying a pre-made sale sign—it's an art. Whether you're training new employees on best practices or learning about store displays for the first time, don't fret. We've got some tips to take your store to the next level. Does visual merchandising make an impact on sales? Absolutely. In today's fast-paced, instant world, shoppers' attention spans are shorter than ever. Your store displays are your best tool to quickly show customers what you have to offer and how they may use your products. With a single display, you...
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2 Feb

5 Timeless Pieces for Every Closet

The little black dress, simple black pumps, denim—some styles are always on trend, no matter the season. The key to having a popular boutique inventory is mixing these versatile pieces alongside trendier garments that highlight the fashion of the region and season. Your customers will love the range and have the ability to build complete, balanced outfits after visiting your boutique. A White Button-Up  Whether it's being dressed up with a blazer for a dream-job interview or accented simply with dark denim and black flats, the white button-up is a true must-have for your customers because of its versatility alone. A Black Blazer Don't underestimate the neutral-hued blazer. We love how a tailored jacket makes a vintage-inspired graphic band tee look a bit smarter—or...
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6 Dec

Shopping For Your Demographic

According to IBISWorld, the clothing boutique industry is worth roughly $21 billion, but at the same time is also highly fragmented. Meaning that no single player makes up more than 1% of the total industry revenue and every retailer is having to fight tooth and nail to even gain any market share. Due to the fact that boutiques are typically small, single-location enterprises, they thrive on catering to niche markets. You have to know exactly who to target and shop for if you want your boutique to be profitable and successful at the end of the day. Don't worry, this is where we come in! I’m sure you got a basic understanding of customer demographics in our previous post about “How...
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8 Sep

How to Merchandise Your Boutique

Your retail space can be your most productive and most efficient salesperson, so why not take full advantage? Visual merchandising is one of the most effective ways to get window shoppers in the door.   In order to optimize your sales space for maximum revenue and increase your sales per square foot, you need to not only catch your target customer’s attention, but get them to make a purchase as well. By using some trusted methods for strategically planning your retail space, you’ll be able to brand your boutique, engage with customers, and maximize profits. To get you started, here are some tips:   Always Keep Things Fresh   Generally, a good rule of thumb to follow is changing up your visuals about once a...
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31 Aug

Buying Inventory for Your Customers

How Do You Buy The Right Inventory For Your Customers?   As you are fully aware of, boutiques offer an unmatched unique experience. Your customers come to your stores looking to get away from the mainstream and dull offerings found elsewhere in the marketplace. This is where you come in with your specialized product selection.   What you may not be aware of however, is that buying your inventory requires careful research and planning in order to make your boutique successful. To help make that process a little easier, follow this quick guide on how to buy products that align with the wants and needs of your clientele.   Buy For The Right Age Shopper   Do you have a loyal customer base? If so, what...
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25 Aug

Successful Seasonal Transition

How to Ensure a Successful Seasonal Transition As seasons change, so do customers, profits, and styles. Here are some general guidelines to follow in order to maximize your success in these transitional times.   Record Last Season Sales This is a great place to start your planning without even realizing it. As you keep detailed records during prior seasons and months, you will have this information to predict upcoming trends when it comes time to plan for the next season. However, some planners, buyers, and merchandisers struggle with knowing to what extent to live by this information. It is merely a reference point but definitely a good place to start.   Develop Detailed Sales and Inventory Plans It is important to create sales...
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14 Aug

Shopping with Social Media

How Social Media has Changed the Way We Shop Dwindled are the times of ear-marking pages in Vogue Magazine to catch up on the latest trends, as now @voguemagazine has over 16.4 million Instagram followers and a strong presence on every social media platform available. Fashion has changed, and not only the season to season shift of trends coming in and going out of style. The entire process of fashion, from labels advertising clothing to consumers making purchase decisions, is not what it used to be, which is predominately caused by the growth of social media and our instant global connection to people (and styles) from around the world. Anyone Can be a Trendsetter A recent study by Mintel discovered that around...
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27 Jul

Boutique Buying 101

Important Things to Consider When Buying for Your Boutique The buying process can be one of the most exciting yet stressful parts about running a clothing boutique. There are several things to keep in mind when buying for your boutique. Here’s a quick guide to help you make the best choices you possibly can while staying on brand and on budget. Do Your Research This is the fun part: staying up to date on the latest trends. Whether you rely on fashion publications, your favorite bloggers, or even your instagram feed to help you stay current on what people are wearing, it’s best to always do your research before making a wholesale clothing purchase. Does something you see inspire you? Add it to...
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