25 Aug

Successful Seasonal Transition

How to Ensure a Successful Seasonal Transition As seasons change, so do customers, profits, and styles. Here are some general guidelines to follow in order to maximize your success in these transitional times.   Record Last Season Sales This is a great place to start your planning without even realizing it. As you keep detailed records during prior seasons and months, you will have this information to predict upcoming trends when it comes time to plan for the next season. However, some planners, buyers, and merchandisers struggle with knowing to what extent to live by this information. It is merely a reference point but definitely a good place to start.   Develop Detailed Sales and Inventory Plans It is important to create sales...
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14 Aug

Shopping with Social Media

How Social Media has Changed the Way We Shop Dwindled are the times of ear-marking pages in Vogue Magazine to catch up on the latest trends, as now @voguemagazine has over 16.4 million Instagram followers and a strong presence on every social media platform available. Fashion has changed, and not only the season to season shift of trends coming in and going out of style. The entire process of fashion, from labels advertising clothing to consumers making purchase decisions, is not what it used to be, which is predominately caused by the growth of social media and our instant global connection to people (and styles) from around the world. Anyone Can be a Trendsetter A recent study by Mintel discovered that around...
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27 Jul

Boutique Buying 101

Important Things to Consider When Buying for Your Boutique The buying process can be one of the most exciting yet stressful parts about running a clothing boutique. There are several things to keep in mind when buying for your boutique. Here’s a quick guide to help you make the best choices you possibly can while staying on brand and on budget. Do Your Research This is the fun part: staying up to date on the latest trends. Whether you rely on fashion publications, your favorite bloggers, or even your instagram feed to help you stay current on what people are wearing, it’s best to always do your research before making a wholesale clothing purchase. Does something you see inspire you? Add it to...
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