Your retail space can be your most productive and most efficient salesperson, so why not take full advantage? Visual merchandising is one of the most effective ways to get window shoppers in the door.
In order to optimize your sales space for maximum revenue and increase your sales per square foot, you need to not only catch your target customer’s attention, but get them to make a purchase as well. By using some trusted methods for strategically planning your retail space, you’ll be able to brand your boutique, engage with customers, and maximize profits. To get you started, here are some tips:
Always Keep Things Fresh
Generally, a good rule of thumb to follow is changing up your visuals about once a month and make sure throughout the year to merchandise based on occasions and seasons coming up. Always make it a point to make your displays timely and relevant and to merchandise for what you’re customers are looking for in that moment. This will keep recurring clientele interested and engaged in your offerings.
Another thing to keep in mind is that if you’re located in a mall or on a busy street, the same people will be walking by your storefront multiple times a week. Entice them to come inside and shop by ensuring your latest and greatest merchandise is featured for them to see. Don’t be afraid to change it up and experiment to see what works best for your own boutique retail store.
If you merchandise and re-merchandise your store regularly it will not feel like such a huge chore to get it done. Move things around a little bit every day and keep your store interesting for every customer – even the ones that see it weekly.
Track Your Success
Keep track of what’s selling from your merchandising displays and what isn’t. If something just isn’t capturing the attention of your buyers, change it up with a new accessory or different layering piece. If something is working, switch up the product, but continue your merchandising the following week with a similar look and feel.
Integrate Your Online and Brick & Mortar Boutique
By tying together your in-store visuals with your online presence, you’ll be able to brand your boutique cohesively across all retail fronts. Whether or not you’re actually selling your products online, having a digital storefront is no longer an option for any retailer, it’s a necessity. At a minimum, you should include high-resolution images of your brick & mortar store and your online fashion boutique.
Utilize Cross-Selling & End Cap Merchandising
Maximize the potential of cross-selling and add-ons by making sure items are merchandised on displays that are between eye and waist level. “Eye Level is Buy Level” and cross-selling related items to a customer is a tried-and-true way to boost and drive sales. In addition, use end caps to merchandise a complete look for the best possible chance to add on to a customer’s purchase. This is the perfect way to give prominent space to promotional items to entice customers into an impulse purchase.
When it comes to fashion, first impressions matter. As a store owner it’s up to you to ensure your merchandise is displayed in an attractive, engaging manner in order to create a buzz and motivate customers to make a purchase. Inspire people with your displays, create excitement through your merchandising efforts and customers will be coming back to your store to see what’s new. What are some of the best visual displays you’ve seen? Comment below!