Boutique Marketing Spotlight: The Email Newsletter If you're wondering what an email newsletter even is, we're here to give you the deets. An email newsletter is a message sent to customers who are subscribers. Typically, this newsletter sign-up form should live on your homepage as a static form or pop-up form. Newsletters are normally sent out in steady intervals, like once a month on the last day of month or once every quarter and can include information about your business, your industry overall, promotions and sales. Recurring email newsletters are a great and easy way to build relationships with your customers. Not only do you stay at top-of-mind to your subscribers, but you can build trust, convey your brand personality, share news...

6 Social Media Marketing Tips Your Followers Will Love   1.Plan for each channel Create a plan for each social media channel. The first questions you need to ask yourself when devising a social media marketing plan is, "Twitter, Instagram, Facebook, or Snapchat?” We recommend creating shop-only accounts on Facebook and Instagram. According to Social Media Today, Facebook currently has more traffic than any other website in the world. Think about the things you see on your personal Facebook: photos of adorable puppies, heart-wrenching videos of familial struggles and triumphs, cats on Roomba® robot vacuums. The idea is to post highly shareable content that gets a reaction from your audience. Just ensure that the reaction is a positive one! According to Jonathan Long over...

How to Open a Boutique So you're thinking of opening your own boutique, huh? Congratulations! You've taken the first step into being a successful business owner. We know you've got an idea, and oh—you've got passion. We're just skimming the surface here with a few tips on how to begin your store's business plan. Whether it's a niche boutique offering hard-to-find, vintage shoes or an online wholesale clothing store, keep reading for 5 things to ponder, plan and do before opening your very own. 1. Location, Location, Location It's no secret that the traffic around your physical location will considerably impact the amount of customers who visit you—and ultimately your sales and profit. Research the area you're considering. Is it up-and-coming? Is this a...

Tips to Pair Your Pieces for the Ultimate Look Your Customer Will Love Whether it's dressing a mannequin in a top-notch ensemble or placing pieces that look great together next to each other on your counter displays, the way that you visually display your merchandise is über important in selling your goods. According to researchers behind the book See What I'm Saying: The Extraordinary Powers of Our Five Senses, Dr. L.D. Rosenblum, Dr. Harold Stolovitch and Dr Erica Keeps, most of the info our brains process (a whopping 83%) comes via our sense of sight. Looks are important when it comes to your store! This goes for teensy boutiques, large stores that cater to the whole family and wholesale clothing vendors. Here are...

We all have a unique sense of style that makes us feel like ourselves, but finding it and doesn't always come naturally. If you've ever worn an outfit all day that just didn't make you feel like yourself, or if you can't describe your personal style in three words, we've got some tips to help you become fluent in your very own personal style. Seek out inspiration. We're lucky to live in a time when the Internet, print media, and our city streets are accessible and full of fashion to lust over and make us say, “I want to wear that.” Our top tip in figuring out what you love to wear is looking at ensembles and choosing what you...