As you build an online presence for your boutique, you might find it challenging to track the overall value and impact of social media for your brand. The social media space is constantly changing, with new networks and shifting algorithms making it difficult to keep your online presence cutting edge. This is especially true if you’re a small business without a dedicated social media manager or support from an advertising agency. To track the success of your social media campaigns, you can use a variety of metrics known as KPIs (Key Performance Indicators). As your business grows, you’ll dig deeper into social media and discover that there are countless KPIs to consider. If you’re just starting to build an online following...

Hollywood’s most glamorous night was just on Sunday, February 24! That means the industry’s biggest stars have been stepping out on the red carpet for the busy season of awards ceremonies. We’ve sifted through countless photos to find the key trends for 2019 red carpet style, and today we’re here to talk about how those trends can work in your own wardrobe. Read on for five of our favorites, from dramatic color stories to a dash of sparkle. Red Alert: One of the splashiest awards show trends this year drew inspiration from the red carpet itself—stars turned out in vivid shades of red at both the SAG Awards and the Golden Globes. Danai Gurira looked red hot in Rodarte at the...

If you’re anything like us, you’ve probably turned a critical eye toward the contents of your wardrobe when stuck at home on a snowy winter day. While you’re in the midst of a closet clean out, it might seem counterintuitive to think about what you can add to your clothing collection. However, you might notice a few gaps in your wardrobe as you select items to donate or toss. With end-of-season sales and new spring items popping up in stores, midwinter is the perfect time to think about replacing some staple pieces in your clothing arsenal. Here are six items we’re planning to refresh with updated options in the coming months. Sweaters: Now that we’re deep into sweater season, you might...

When it comes to welcoming new shoppers to your boutique, there’s no substitute for a stellar first impression. If your store looks fresh, creative, and well organized, customers are more likely to feel inspired by your product—and start planning their return trips! By contrast, a space that’s cluttered and chaotic will cut any shopper’s visit short. All of this means that a strong visual merchandising strategy is essential for creating a successful boutique; here are five tips for taking the look of your store to the next level. Create Welcoming Windows: Creative windows are key to the brand image of many large retailers—think about the elaborate concepts at Anthropologie, or the holiday season displays along Fifth Avenue. For many shoppers, a...

Now that the holiday season has come to a close and we’ve officially wrapped up 2018, it’s time to look ahead to the next cause for celebration: Valentine’s Day! Whether you’re happily committed or a super-cool single lady, there’s lots to love about this midwinter holiday. One thing that always excites us about Valentine’s Day is the chance to pick out a new outfit for the occasion! You might be planning a red-hot date or an evening at home with the girls and a few of your favorite rom-coms—no matter what V-Day has in store, we’ve got the perfect outfit inspiration.   Date Night: Let’s start with a Valentine’s Day classic: a good old-fashioned dinner date. If you and your sweetheart are...

Social media can be one of the most important and challenging aspects of being a boutique owner. On top of the daily tasks that come with building and maintaining a brand, you have to find the time to create engaging and original content, develop a social media marketing plan, and handle online customer service issues. To make things even more challenging, the world of social media is constantly changing—new platforms and services emerge all the time so it can be tough for business owners to keep up with the latest methods for advertising and customer interaction. To help you simplify social media as we kick off a new year, we’ve gathered five of the key trends you should be tracking...

When the weather is feeling wintry outside your windows, your spring wardrobe might be the last thing on your mind. However, fresh looks for Spring 2019 have already walked the runways of every top designer, and we’ve been tracking the hottest trends to watch in the year to come! As you get ready to kick off a new year, consider incorporating a few emerging trends into your current winter wardrobe. Though it might feel tough to look past your parka at the moment, these springtime trends are more versatile than you think! Here are five key trends for Spring 2019 that you can start wearing right now. Fanciful Frills: When it comes to silhouettes for Spring 2019, many designers are turning...

Let’s Get Away: A Winter Vacation Packing Guide Unless you’re lucky enough to live in a tropical climate with year-round sunshine and mild temperatures, the winter months can often feel long and arduous. Once the holidays wind down, you’re faced with weeks of shoveling snow, defrosting the car, and bundling up in a parka for even the shortest trip to the grocery store. All that adds up to one universal truth about winter: it’s the perfect time for a vacation! Whether you’re planning a quick weekend visit to a nearby city or an all-out extravaganza on a faraway island, you’ll need a packing list before your winter break can begin. Here’s what we would bring along for five common winter vacations. Ski...

When it comes to dressing for the winter months, it’s easy to feel a little uninspired. Finding fashion motivation can be a challenge during the season of puffy down coats, snow boots and scarves; you might just be tempted to stay home in your PJs until spring rolls back around. But this year’s runways have offered up a wealth of ideas for looks that will keep you both warm and stylish all winter long. So settle in with a mug of cocoa—today we’re tackling five of our favorite trends for winter dressing. Leopard Love: Animal prints made a major impression on the runways for Fall 2018 (including show-stopping appearances at Tom Ford and Dolce & Gabbana), and this trend shows no...

If your holiday season is anything like ours, your calendar is filling up with a busy month of Christmastime celebrations. A December that’s packed with festive occasions can be a welcome way to close out the year, but it can also present a challenge when it comes to your winter wardrobe. Let’s face it—RSVP’ing to a lot of parties means you’ll be picking out a lot of outfits! From cozy sweaters to sparkling dresses, you’ll need a wide array of options to suit every seasonal occasion. To make things a little bit easier (and leave you more time for holiday fun), we’ve rounded up style inspiration for five common holiday get-togethers, from office parties all the way to New Year’s...