Boutique owners find success when taking a multi-layer approach to selling products. They choose a primary product to sell, then complementary products that enhance the main product. For example, bridal boutiques sell wedding gowns but also offer wedding jewelry, shoes, and tuxedos. A boutique for professional women sells clothing appropriate for the work environment. They may also sell jewelry, handbags, and makeup.
Everyone is so busy today. Customers don’t have the time to buy clothing at one store and then travel to different stores for jewelry, handbags, etc. You can solve this problem by stocking complimentary products, which means considering trends, profit margins, and target customers.
Here are some tips to ensure success if you are a boutique owner selling products that...
Continue reading
0 Comments