According to statistics, the plus-size clothing market is valued at $288 billion today. In the same report, reasons for this booming segment in the fashion world are based on several factors, including the world’s growing demand for body positivity and the push by plus-size people to have more trendy options available for everyone.
Although the runways are still walked by size zero-wearing models, 68% of American women are size 12 and above. Even the plus-size models don’t accurately portray the average American woman, who is a size 16 or 18.
Your boutique can benefit from these plus size summer fashion trends. Summer is the best time to introduce wholesale clothing trends for plus-size women. If you’re not sure what to purchase for...
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