Including trendy plus-size clothing in your boutique offers many benefits to both your customers and improves the success of your boutique. Here's what to know.
Did you know 67% of women in America wear sizes between 14 and 34, making the plus-size clothing industry a multi-billion dollar market and rising? The Center for Disease Control and Prevention collects data on everything, even plus-size women. They found the average American woman is 5’4”, 170 pounds, with a waist circumference of 38.7. This is the equivalent of a size 14.
It makes you wonder why more retailers aren’t catering to the plus-size woman. If you’re already selling basic wholesale clothing and considering selling trendy plus-size clothing, here are a few more reasons why it’s...
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