As a boutique owner, the holidays are when big sales happen if you have the right outfits in stock. People throw parties to host and attend from Thanksgiving to New Year. These are not the ugly sweater and gag gift office parties, either. Holiday parties range from fancy to fun to formal, and you need to supply the perfect women's holiday outfits for your customers to match. It’s essential to think about reaching your target customer before you start buying holiday clothing. Think about age group, career, and types of parties they would attend. Are they going to the annual exclusive country club’s formal gala? Were they invited to a themed party? How about a church program followed by caroling in...