It's no secret that being active on social media channels can remind past customers of your store, gain you new interest and enhance your business overall. Why not put your energy into Instagram, a platform that thrives on inspiration, and also happens to have 800 million active users? While there are dozens of ways for you to boost your sales and bring in new customers with the popular app, here are 5 ways you can start utilizing Instagram today. Visuals Are Everything. Instagram is an aesthetically pleasing mashup of colorful, edited, carefully curated (and sometimes completely random) images, videos and the ever-popular Boomerang. Catch your customers' eye and remind them to come in to check out what you've got for...

As a boutique owner, I’m sure you are well aware of the growing necessity to build and maintain a strong online presence for your boutique. With the emergence of e-commerce as a powerful force in the retail landscape, more and more consumers are turning to retailers that are visible online. So now more than ever, it is vital to have a website enticing enough to have your customers visit and make those same visitors continuously wanting to keep coming back. Here are some of the basics to help you boost and maintain your current online visibility:   Pinterest Buyable Pins   You can sell your products on Pinterest for free with Buyable Pins. Buyable Pins allow consumers to buy your products without ever leaving...

What Exactly Is Influencer Marketing? Business is not only about creating a good quality product and selling it, but it has become all about forming relationships and connections with customers. Building brand loyalty is not a new concept, but doing it through influencer marketing is. Influencer marketing is an advertising tactic to endorse your product or brand in a natural way through bloggers, vloggers, and social media personalities. Often, the first thought that comes to mind is that your boutique is too small to have Kim Kardashian highlight your products on her Instagram or app. This is probably true. However, it doesn’t mean that influencer marketing isn’t for you. Small boutiques can use local bloggers, vloggers, and social media personalities to get...

Who Knows? You Should!   Staying on top of fashion trends is like trying to pick the winning numbers in the lottery ー almost impossible. But with these quick tips on how to stay in the know of trending styles, you will be ready to tackle the challenge head on and hit that jackpot. And before you know it, your inventory will be flying off the shelves!   Who To Follow   Social media is your best friend when it comes to discovering the latest trends. Following the right blogs and influencers for your unique brand is the key. Keep your customers and their style in mind when deciding who and what you should follow.   Don’t make the one-size-fits-all mistake that a lot of boutique owners tend...