Product pricing strategies help grow your small business and increase your customer base. The word “price” is both a noun and a verb. The latter is what you do to an item for sale in your boutique. If you get the pricing wrong, you could lose money. No business owner wants to lose money. Pricing is something you must do with purpose and through a specific process. The right strategy will attract and build customer relationships, allow greater profit margins, and increase revenue. Various pricing strategies exist; you may not use the same one for every product you sell. Therefore, it’s essential to understand different methods before making pricing decisions. Below are five pricing strategies that are most often used by small...