There is a lot to consider when it comes to product assortment for your boutique. To help, here's a guide of tips. The product assortment is sometimes called merchandise mix. It refers to the variety of products you sell in your shop that gives your customers options and promotes the overall theme of your brand. When customers decide what they want to shop for, a store will pop into their minds. For example, if they are looking for quality makeup options, they may think of Sephora or Ulta. If they are looking for fancy underwear, they may think of Victoria's Secret. Your brand must find a way to pop into your customer's minds whenever they need a particular type of clothing and...