As a retailer, it's crucial to stay competitive. Retail pricing strategies will help give your boutique the competitive edge it needs to stay ahead of your competitors. Why is pricing a product so hard? It shouldn't involve emotions, so why do we have feelings about it? The reason is that pricing is one of the most challenging parts of owning a business. You want to be fair to your customers, to yourself, and of course, you want to make money. You worry that if you price it too high, no one will buy it. Or, if you price it too low, it will sell out quickly, and you could have made more money by pricing it higher. You are not the only one...