Fantastic weather, outdoor happy hours, backyard barbecues, long vacations…all the things we love about summer are double-edged swords for retailers, luring customers away from stores in favor of the season’s sun and fun. Even experienced boutique owners can find it challenging to beat the so-called “summertime slump,” when foot traffic and sales alike can take a serious nosedive as shoppers turn their attention elsewhere. As we head into the summer months, consider these simple ways to help your boutique thrive all season long. 1. Offer Seasonal Promotions: There’s a good reason so many retailers schedule sales during summer holidays. Because lots of people travel during the season’s long holiday weekends, those dates can be among the toughest selling periods for almost any type of business. However, festive summer occasions are also a great...