For any boutique owner, one of the biggest challenges you face as you grow your business is setting your brand apart. That starts with your style, of course; a unique perspective on fashion and a powerful understanding of the latest trends is essential to success as a boutique owner. But there’s more to the customer interaction than just your merchandise. When customers step into your store, they should have a one-of-a-kind experience that differentiates your brand and seals it into their memory using all of the senses. Here are five unexpected (and surprisingly simple!) ways you can make your store stand out.   A Signature Scent: Did you know that scent is an incredibly important factor in building memories? The olfactory system...