According to IBISWorld, the clothing boutique industry is worth roughly $21 billion, but at the same time is also highly fragmented. Meaning that no single player makes up more than 1% of the total industry revenue and every retailer is having to fight tooth and nail to even gain any market share. Due to the fact that boutiques are typically small, single-location enterprises, they thrive on catering to niche markets. You have to know exactly who to target and shop for if you want your boutique to be profitable and successful at the end of the day. Don't worry, this is where we come in! I’m sure you got a basic understanding of customer demographics in our previous post about “How...