If you’re a boutique owner who spends long hours in the car, packing up orders, or balancing spreadsheets every day, put that time to better use by queuing up a few informative podcasts! There are dozens of great podcasts out there for business owners, ranging from the informative to the inspirational. Whether you’re just starting out as a boutique owner in the world of wholesale clothing and accessories, or an experienced entrepreneur looking for ways to refresh your marketing tactics, the podcasts on this list will help you make your business better, just by listening!
StartUp
The idea of starting your own business can seem incredibly daunting—so how about some inspiration from real-life people who have made it happen? StartUp is just that: a documentary series covering the challenges and triumphs of life as an entrepreneur, which includes both personal and professional perspectives on startup life. Since its debut in 2014, it has garnered several awards and tens of millions of downloads thanks to the perfect mix of real-world advice and uplifting inspiration.
Second Life
If you’re thinking about making a big change in your career—maybe placing your very first wholesale clothing order and starting up your boutique—then download a few episodes of this inspiring podcast. Second Life is dedicated to sharing the stories of women who have made dramatic shifts in their career at every stage of life. In each episode, host Hillary Kerr sits down with a new guest to talk about life, work, and the courage to make a change. Guests range from business owners and CEOs to famous names like Jessica Alba and Mandy Moore.
Outside In
Ever wondered how you can put yourself in the shoes of your shoppers? If you’re looking for ways to better understand and connect with your customers, spend some time with a few episodes of Outside In. In each episode, host Charles Trevail sits down with leaders from business, media, and academia to take a closer look at the world’s most customer-centric brands. You’ll come away with strategies, philosophies, and best practices for forging more meaningful relationships with your customer base.
The Sophisticated Marketer’s Podcast
Hosted by Jason Miller, Senior Content Marketing Manager at LinkedIn, The Sophisticated Marketer’s Podcast is perfect for boutique owners looking to take the next step in marketing. Miller connects with marketing gurus from industries around the globe to discuss the latest innovations in the world of marketing. Straightforward, insightful, and highly informative, this might be the podcast you need to elevate your promotional tactics.
GirlBoss
We consider this the perfect podcast for boutique owners, aspiring businesswomen, wholesale clothing purveyors, and anyone who sees herself as a boss lady. Hosted by Nasty Gal founder Sophia Amoruso, GirlBoss offers business insight with a stylish twist. Amoruso interviews trailblazing women who have made a mark in business, uncovering ways to build a successful career while navigating both personal and professional challenges on your own terms. Expect stories that are inspiring, funny, informative, and deeply human.
HBR IdeaCast
For a broad perspective on the world of business and management, consider tuning into this podcast from the folks at the Harvard Business Review. If you don’t have time to actually read the HBR on the regular, IdeaCast offers up the perfect digest of news and perspectives from experts in the world of business. HBR editor Sarah Green sits down with businesspeople, researchers, authors, and more industry experts to cover a wide range of topics—from working moms to digital innovation.
The Hirsh Marketing Underground Podcast
Marketing can feel like one of the biggest challenges facing any business owner, so we’ve included more than one podcast to help you make the most of your marketing dollars. Hosted by CEO Emily Hirsh, The Hirsh Marketing Underground Podcast shares how clients of the titular agency achieve incredible results with smarter, more cost-effective tactics for traditional marketing, social media, and more.
The Brainy Business
If your interests lie at the intersection of business and psychology, you’ll love this podcast that digs into the field of behavioral economics (the science of why people buy, or why they don’t). On The Brainy Business, sales conversion expert Melina Palmer digs into the science of consumer behavior and transforms complex concepts into simple, actionable tips you can use to make your business more effective by capitalizing on customer habits—even ones that customers don’t recognize themselves.
No Comments