What is influencer marketing? As a store owner, you understand the importance of Instagram for maintaining relationships with your customers. Instagram boasts an entirely visual layout and is typically thought of as being more creative than other social media platforms. This fall, if you’re looking to improve your Instagram marketing strategy consider working with an influencer to promote your brand and products. Back in January, we posted about the top social media marketing trends for boutiques in 2019. One of the top trends we reported on was influencer marketing. But what exactly is influencer marketing and why does it matter for your store? Influencer marketing is when designated content creators, called influencers, share content about a specific brand or product on their...