A strong social media presence is essential to success as a modern retailer, but it can feel impossible to grow your Instagram following in a world of ever-changing algorithms and skyrocketing costs for paid advertising. Hootsuite reports that 60% of Instagram users find new products via their feed, and the platform boasts a much higher interaction rate per post than other social networks. But how can customers find your boutique’s Instagram account—and then make purchases—in the first place? If you don’t have the budget or the marketing background to invest heavily in paid advertising, an Instagram giveaway can be a low-cost and highly effective way to gain new followers and boost your boutique’s online presence. Here are five tips for an Instagram contest that will help you gain engagement and followers on...