How do you make sure shoppers keep coming back to your boutique? Building a loyal customer base starts with great products. But recent reports from retail industry insiders show that customer expectations for their entire shopping experience are higher than ever. A successful business is no longer only about great product—it’s about a thoughtful, positive experience that seamlessly extends from your website to your packaging to your customer service team. Coupled with the fact that online retail has made shoppers more price-conscious than before, it’s harder than ever to build long-lasting relationships with your customers. Enter the loyalty program. Loyalty programs are a great way to thank your customers for their business and make them feel valuable, essential parts of creating an...