As you build an online presence for your boutique, you might find it challenging to track the overall value and impact of social media for your brand. The social media space is constantly changing, with new networks and shifting algorithms making it difficult to keep your online presence cutting edge. This is especially true if you’re a small business without a dedicated social media manager or support from an advertising agency. To track the success of your social media campaigns, you can use a variety of metrics known as KPIs (Key Performance Indicators). As your business grows, you’ll dig deeper into social media and discover that there are countless KPIs to consider. If you’re just starting to build an online following...