When it comes to welcoming new shoppers to your boutique, there’s no substitute for a stellar first impression. If your store looks fresh, creative, and well organized, customers are more likely to feel inspired by your product—and start planning their return trips! By contrast, a space that’s cluttered and chaotic will cut any shopper’s visit short. All of this means that a strong visual merchandising strategy is essential for creating a successful boutique; here are five tips for taking the look of your store to the next level. Create Welcoming Windows: Creative windows are key to the brand image of many large retailers—think about the elaborate concepts at Anthropologie, or the holiday season displays along Fifth Avenue. For many shoppers, a...