Social media can be one of the most important and challenging aspects of being a boutique owner. On top of the daily tasks that come with building and maintaining a brand, you have to find the time to create engaging and original content, develop a social media marketing plan, and handle online customer service issues. To make things even more challenging, the world of social media is constantly changing—new platforms and services emerge all the time so it can be tough for business owners to keep up with the latest methods for advertising and customer interaction. To help you simplify social media as we kick off a new year, we’ve gathered five of the key trends you should be tracking...