Try these expert tips for building your brand! In today's digital, fast-paced, phone-driven world, social media is king when it comes to advertising, creating buzz around your products and building a brand. Whether it's your newest batch of autumn accessories or a single pair of winter boots you think people will love to wear, parts of your inventory can be seen through social media channels. Whether your store hasn't opened its doors or you're a boutique-owning fashion veteran hoping to entice new customers, we've got 5 tips to boost your brand awareness through social media channels. 1. Send products to Instagram or YouTube influencers If you don't have a lot of followers yet on your social media channels, having influencers try out, review and endorse your product is a...