The Soft Open Your clothing store is full of trendy and timeless products. Your t-shirts are crisply folded. Your front window display is perfection. Your “Grand Opening” sign is positioned just so. Your freshly trained employees are ready with their customer-welcoming smiles. But before you unlock those doors and fire up the cash registers, we recommend performing a soft open of your store. So What Is a Soft Open? A soft open is an unofficial opening of a store. This is carried out a few weeks to a month earlier than the planned grand opening date. Typically, a smaller population visit the establishment and the environment is more controlled in order to test the flow of the store. Why Do a Soft Open? You may...