Boutique Marketing Spotlight: The Email Newsletter If you're wondering what an email newsletter even is, we're here to give you the deets. An email newsletter is a message sent to customers who are subscribers. Typically, this newsletter sign-up form should live on your homepage as a static form or pop-up form. Newsletters are normally sent out in steady intervals, like once a month on the last day of month or once every quarter and can include information about your business, your industry overall, promotions and sales. Recurring email newsletters are a great and easy way to build relationships with your customers. Not only do you stay at top-of-mind to your subscribers, but you can build trust, convey your brand personality, share news...