The Buyer's Guide to the Plus Size Fashion Market It's 2018. The world is finally turning its back on high-fashion fads from decades gone by, jutting hip bones and thigh gaps. Research from The NPD Group shows that the plus size apparel market generated $17.5 billion in sales between May 2013 and April 2014, up 5% from the prior year. Real women's real bodies are being celebrated — and we can't be more excited. You know that plus size women have just as much of a style range, wants and needs. But because plus size fashion wasn't on the runways and in the magazines for so long, knowing which brands to buy for your store can be tricky and intimidating.   Here are 5...