What Exactly Is Influencer Marketing? Business is not only about creating a good quality product and selling it, but it has become all about forming relationships and connections with customers. Building brand loyalty is not a new concept, but doing it through influencer marketing is. Influencer marketing is an advertising tactic to endorse your product or brand in a natural way through bloggers, vloggers, and social media personalities. Often, the first thought that comes to mind is that your boutique is too small to have Kim Kardashian highlight your products on her Instagram or app. This is probably true. However, it doesn’t mean that influencer marketing isn’t for you. Small boutiques can use local bloggers, vloggers, and social media personalities to get...